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Uber

CRM & Email Campaigns Specialist - Dubai

Uber Overview

Uber is a Series E venture-funded startup headquartered in San Francisco, California. We are a global mobility and logistics technology platform: our flagship service allows users to request quality, on- demand rides with a touch of their smartphone but we are rapidly developing new products. We are present in over 600 cities worldwide, including over 80+ cities in EMEA with plans to rapidly expand in the region.

Our technology allows us to move the physical world: We believe that, through innovation and entrepreneurship, we can have a meaningful impact on cities around the world.
This is a unique opportunity to be a key member of the Middle East team. With this role, you'll have the opportunity to join a dynamic team with an ability to make a big impact across the region.

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As member of a cross-functional email marketing team, the right person will be comfortable taking initiative, able to operate and coordinate across multiple teams, and can thrive in a fast and growing business environment. This role is all about communicating Uber and the brand to everyone. You should be a tested innovator and have excellent email skills, ready to launch Uber email campaigns that can match our rapidly growing global brand. You should also have a finger on the pulse of the Middle East and lead efforts to ensure that communications are tailored for the region, in terms of content and cadence.

WHAT YOU'LL DO:

  • Formulate clear email and content marketing strategies and processes that aim to bring consistency and efficiency to CRM efforts across ME
  • Develop, lead and execute large-scale ad-hoc and automated communications in a highly fast-paced environment.
  • Support cross-functional ME-wide campaign executions from a CRM perspective.
  • Set and advocate for content strategy priorities with local and functional teams such as analytics, design, product, comms, legal and BD.
  • Obsess over the funnel and set concrete KPIs to improve engagement and retention driving continuous improvement of our operations.
  • Rigorously track and monitor past and current campaign performance and user behaviour to recommend strategies and campaigns that will increase engagement.
  • Run coordinated experimentation that will generate the insights of tomorrow.
  • Manage schedule of deployment to optimise user response and maintain and update email lists.

WHAT YOU'LL NEED:

  • BA or MA in Marketing related field.
  • 3+ years experience in customer relationship management and marketing in the Middle East.
  • 3+ years experience creating and launching large-scale email campaigns using industry standard ESP such as ExactTarget, Responsys, CheetahMail, Campaign Monitor, or similar platform.
  • Experience with A/B testing.
  • Strong project management skills that enable you to work with multiple teams in different time zones, countries and regions. Tackle large-scale challenges but don't lose sight.
  • You are comfortable analysing engagement campaigns and developing cohesive conclusions based on data.
  • Deep knowledge of HTML / CSS.
  • Ability to fluently communicate with marketing, product and platform teams.
  • Understanding mobile app marketing tech stack and space.
  • A proactive approach to solving problems and finding solutions.
  • Ability to balance a rigorous attention to detail with swift execution.
  • Arabic is a plus.
Job ID: 36439ec003e52748612477e60bebdbd5
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • FSA With Employer Contribution
    • Fitness Subsidies
    • On-Site Gym
    • Mental Health Benefits
  • Parental Benefits

    • Fertility Benefits
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Pet-friendly Office
    • Snacks
    • Some Meals Provided
    • On-Site Cafeteria
  • Vacation and Time Off

    • Paid Vacation
    • Unlimited Paid Time Off
    • Paid Holidays
    • Personal/Sick Days
    • Sabbatical
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • Company Equity
    • Performance Bonus
  • Professional Development

    • Work Visa Sponsorship
    • Associate or Rotational Training Program
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
  • Diversity and Inclusion

    • Employee Resource Groups (ERG)
    • Diversity, Equity, and Inclusion Program

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