Uber is a technology company that is changing the way the world thinks about transportation. We are building technology people use everyday. Whether it's heading home from work, getting a meal delivered from a favorite restaurant, or a way to earn extra income, Uber is becoming part of the fabric of daily life.
We're making cities safer, smarter, and more connected. And we're doing it at a global scale-energizing local economies and bringing opportunity to millions of people around the world.
Uber's positive impact is tangible in the communities we operate in, and that drives us to keep moving forward.
About the job
This is an exciting opportunity for a copywriter to craft Uber campaigns in EMEA. The ideal candidate will have a track record of writing compelling content that captivates users. You'll join on the ground floor as we build this critically important function within the creative team.
What you'll do & What you'll need
- THE DETAILS MATTER TO YOU
You know every word must do work, and that writing great copy demands great care with every choice. You are just as committed to crafting impressive error messages and navigation labels as you are to brainstorming splashy headlines and big creative concepts. You understand the nuances of synonyms and syntax, and you polish every line until it shines.
- YOUR WRITING MEANS BUSINESS
You appreciate the art of excellent copy, but you know it's not about creating fine art. You create communications to inform and improve user experiences, but more importantly to elicit specific actions that achieve business objectives. Your approach is rooted in bottom-line thinking, using analytics to guide creative decisions and support arguments.
- YOU ITERATE QUICKLY AND RESPECT DEADLINES
When it's time to get locked in, you know how to move fast while still being meticulous and conscientious in your work. You work through multiple rounds efficiently — thinking all the way through the experience, developing a solid foundation, tinkering, collecting feedback, and refining. You do whatever it takes to keep projects on track while keeping messaging on target.
- YOU DIG DEEP AND GO BROAD
Exploration is inherent in your process. You devour research to become a subject matter expert, then you come up with a range of concepts for even a single banner ad (and everything else you work on). You think through all the strengths and weaknesses of a communication strategy, and have thoughtful answers to every question. If you're presenting five headline options, you write fifty.
- YOU'RE EQUAL PARTS CONTENT STRATEGIST AND COPYWRITER.
Clever phrases and creative concepts aren't all you care about. You're passionate about developing sound strategy, determining message hierarchies, and developing user experiences that communicate exactly the right message to the right person at the right time. You don't sacrifice clarity or simplicity to protect your own precious gems.
- YOU FIGHT THE GOOD FIGHT, AND YOU FIGHT FAIR.
Selling your ideas is one of your most impressive skills. You defend what you think is right for the business objectives and audience needs, relying on logic and evidence rather than opinion or emotion. With a collaborative spirit that puts the good of the team ahead of your own ego, you listen closely to other viewpoints and sincerely consider all feedback, then pick your battles wisely and employ storytelling techniques to win people over.
- YOUR MARKETING COPY GETS ATTENTION AND ELICITS ACTION
Compelling, memorable marketing and ad copy is your superpower. You bridge the gap between what a brand wants to say and what the audience wants to hear. You're skilled at translating features into benefits, crafting messages with emotional resonance, and figuring out how to make them stick. Your copy stands out without being sensationalist, clearly communicates the key points, and drives toward the desired result while maintaining the brand voice.
- YOU KNOW THE WORDS HAVE TO LOOK (AND FEEL) RIGHT
Great copy is a key ingredient of great design, and your work shows how you've tailored messages to fit certain spaces, styles, and systems. You recognize that a first draft in a Word doc rarely survives contact with a design comp — even when you start with character counts. You know when breaking grammar and punctuation rules is the right thing to do for a design solution, and can back it up.
- YOU'VE HONED YOUR SKILLS IN CHALLENGING ENVIRONMENTS
Your portfolio proves that you can create high-performing, world class ad campaigns. 3+ years of experience working at an agency or startup is preferred. Experience working in performance marketing across a wide range of marketing channels is preferred.
Please include a link to your writing portfolio in your CV.
- Employees are given Uber credits every month.
- The rare opportunity to change the way the world moves. We're not just another social web app, we're moving real people and assets and reinventing transportation and logistics globally.
- Smart, engaged co-workers.
- Gym reimbursement, twenty five paid company holidays.
- Full medical/dental/vision package to fit your needs.
Uber is an equal opportunity employer and enthusiastically encourages people from a wide variety of backgrounds and experiences to apply. Uber does not discriminate on the basis of race, color, religion, sex (including pregnancy), gender, national origin, citizenship, age, mental or physical disability, veteran status, marital status, sexual orientation or any other basis prohibited by law.
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