Principal Product Manager

Twitch enables content creators to live-stream content to their communities across the globe. Advertising is a core part of Twitch and spans across many product areas. We take pride in our mission to help creators earn a living by entertaining and educating their viewers. On the Advertising team you’ll work with a talented, passionate, and customer obsessed team. We have a growing team comprised of product and engineering professionals based in downtown SF.

As the Principal Product Manager on the team, you will work with Twitch Ad Sales and teams at Amazon to build advertising and promotional products to help streamers engage their audience and generate revenue from advertising. You will also drive a roadmap of features to help advertising looking to reach their target audience on Twitch. You will own all aspects of your portfolio, from strategy to features including advertiser experience, streamer experience, and viewer experience for Ads. You will frequently work work directly with your customers and partners to understand their needs from both a business and technical perspective. You will be responsible for identifying bold bets, diving deep into advertising operations, define the vision, and execute the strategy to drive live, interactive advertising on Twitch. As a Principal Product Manager you are expected to excel in an ambiguous, fast paced environment. You will have high judgement and understand which opportunities drive the most strategic value for the business. You will not be limited by the present and constantly look ahead to the future.


  • Define product strategy for Ad Product to achieve business goals.
  • Define creative, high quality, simple product roadmaps based on team strategy and vision.
  • Drive go-to-market planning with Ad Sales and Operations.
  • Manage prioritization and trade-offs among customer experience, performance and operational support load.
  • Create buy-in for the product vision both internally and with key external partners.
  • Collaborate gracefully with design, engineering, and data science teams internally and externally to deliver on the vision.
  • Drive product launches including working with marketing, leaders, and other product management team members.
  • Proactively identify and resolve strategic issues that may impair the team’s ability to meet strategic, financial, and technical goals.


  • We write and text chat a lot. Good writing skills are important, as is the ability to line up the impact of your communication with your intention.
  • 5 years ad industry experience at a platform, publisher, or agency.
  • Product Management or analogous experience.
  • Bachelor's degree and/or 5+ years of equivalent experience creating and delivering a technology driven consumer facing product.
  • You care a lot about creating products that delight users, diving into details, finding creative solutions and taking responsibility for your projects.
  • You’ve worked across time zones and corporate firewalls, and can navigate boundaries fluidly to keep your team moving.
  • When you’re wrong, you want to know why, always learning and growing.
  • Your products are constantly progressing amidst a barrage of new data and alternative scenarios.
  • You work with integrity, earning the respect of both engineers and non-technical contributors.

Bonus points

  • MBA or Advanced Degree in related field
  • Gaming Industry and Esports experience


  • Full benefits, including medical, dental, vision and life
  • 401(k) savings plan with a company match
  • Catered daily lunch and dinners (and hearty breakfasts three times a week)
  • Unlimited snacks and drinks
  • Corporate gym membership
  • Commuter benefits
  • Flexible time off policy
  • Top of the line technology to help you build your own workspace

About Twitch

Twitch is the world’s leading video platform and community for gamers, with more than 100 million visitors per month. We connect gamers from around the world by allowing them to broadcast, watch, and chat with each other. Twitch’s live and on-demand video platform forms the backbone of a distribution network for video game broadcasters including pro players, tournaments, leagues, developers and gaming media organizations. Twitch is leading a revolution in gaming culture, turning gameplay into an immersive video experience. Learn more at


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