Head of Brand

At Twitch, the Head of Brand Marketing is the leader and steward of shaping how the world - especially our creators and viewers - experience the brand. This role is responsible for managing, shaping, & improving the perception of the Twitch brand and will lead a team that builds brand marketing fundamentals, drives brand and audience campaigns,establishs our brand voice and expression and creates the future for tomorrow’s most exciting lifestyle brand.

In this role, you work collaboratively with cross-functional teams and are an advocate for the brand and the marketing team with leaders within Amazon and across Twitch to deliver against company goals. You are dedicated to developing sustained multi-year marketing strategies, and seeing them through to completion. 

Responsibilities

  • Build effective brand strategy across audiences including establishing the vision for the continual evolution of the brand’s perception, setting clear goals for delivering growth in brand perception & affinity and developing the brand’s messaging priorities for both streamers and viewers
  • Deepen our audience insights and how they impact the brand including develop and prioritizing the target audience segments based on brand & growth goals, and developing a deep understanding of our audiences quantitatively & qualitatively and understanding trends in brand awareness, perception, & engagement by audience target
  • Partner with the internal creative department to develop inspiring, strategic, & effective communications briefs and compelling, effective content and advertising
  • Build, develop & execute content marketing and social campaigns that foster brand affinity, create conversations, & generate organic reach.
  • Develop, build & execute partnership, sponsorship and influencer strategy that details who we should work with, how to work together, and how to connect it to bigger brand goals.
  • Create capabilities bring the brand to life in greater dimension through targeted, measurable experience-based events & activations.
  • Build measurement capabilities to understand the effectiveness of investments in partnerships & experiential
  • Build a world class brand organization including establishing and scaling a brand marketing team.

Requirements

  • BA/BS with at minimum 10-15 years of post-university work experience. MBA a plus.
  • The ability to think strategically and develop comprehensive, insights-driven marketing plans; the ability to synthesize complex ideas into actionable recommendations for senior executives
  • A strong background in an strategic marketing, Brand Marketing/Brand Messaging  or leadership in house at a major brand or at an agency
  • A love of insights and data and can develop and understand how to target and message key audiences across traditional, new and emerging media
  • Experience working cross-functionally with creatives, product marketers, product managers, media/marketing channels to build programs and campaigns
  • Experience in building and scaling a team, budgets, tools and programs with exposure to both unique creators and audiences
  • A creative and disruptive approach; An energetic and growth mindset
  • A scrappy and enthusiastic personality; a passion for creating and a love for games and pop culture

Twitch (an Amazon.com subsidiary) is the world’s leading video platform and community for gamers, with more than 100 million visitors per month. We connect gamers from around the world by allowing them to broadcast, watch, and chat with each other. Twitch’s live and on-demand video platform forms the backbone of a distribution network for video game broadcasters including pro players, tournaments, leagues, developers and gaming media organizations. Twitch is leading a revolution in gaming culture, turning gameplay into an immersive video experience. Learn more at: http://twitch.tv

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.



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