Developer Marketing Manager - Events and Community

As creators of the games and apps Twitch broadcasters and viewers revel in, developers are incredibly important partners for Twitch. They are already reaching tens of millions of viewers on Twitch today; we want to help them wrap even more broadcasters, viewers and users into their products. The Developer Success team helps creators make compelling apps that stand out, present their products to viewers who may like them, engage with their existing users, and find innovative new ways to generate revenue.

We’d like you to build and scale the channels through which we invite developers to engage with us. You’ll apply your expertise in community growth and event marketing to help developers understand how Twitch can help them succeed, create scalable campaigns inviting them to get in contact and measure outcomes against business goals using data. We win when thousands of companies clamor to partner with us; you win when you’ve created campaigns that inspires developers to meet us

Responsibilities

  • Increase the number of developers engaging with Twitch through scalable event marketing planning and execution; grow the funnel through each stage of adoption.
  • Build community programs to engage and grow our audience of developers; championing developers and showcasing their wins with Twitch.
  • Create and constantly improve upon target audience definition, website and content creation, communications channels, and measurement methods.
  • Collaborate with event marketing, product marketing, product management, and business development in defining and refining  campaign prioritization and lead quality.

Requirements

  • Bachelor’s degree in business, marketing, or a writing- and logic-intensive major such as political science, economics or English
  • 3+ years as an event / community marketer with experience in event sponsorships, community growth, and developer specific activities.
  • Success marketing a B2B solution specified or purchased by software engineers; ideally in gaming
  • Success in using data to inform your campaign planning and prioritizing
  • Expertise required with both online and face-to-face marketing channels and ability to define and measure ROI for these efforts.
  • Success specifying and implementing marketing technologies, and propagating their use
  • Expertise required with:  enterprise CRM, email marketing, Google Analytics, outbound demand marketing and tracking tools, Slack, Gmail, Google Docs, Confluence

Bonus Points

  • Identified and negotiated with 3rd party developer and gaming event companies for speaking and sponsorship opportunities.
  • Participated, lead, and/or managed developer communities
  • Success managing agencies or contractors for marketing related activities

Perks

  • Full benefits, including medical, dental, vision and life 
  • 401(k) savings plan with a company match
  • Catered daily lunch and dinners (and hearty breakfasts three times a week)
  • Unlimited snacks and drinks
  • Monthly in-office massages
  • Corporate gym membership
  • Commuter benefits
  • Flexible time off policy
  • Weekly happy hours and opportunity to attend one gaming event or tournament
  • Top of the line technology to help you build your own workspace

Twitch is the world’s leading video platform and community for gamers, with more than 100 million visitors per month. We connect gamers from around the world by allowing them to broadcast, watch, and chat with each other. Twitch’s live and on-demand video platform forms the backbone of a distribution network for video game broadcasters including pro players, tournaments, leagues, developers and gaming media organizations. Twitch is leading a revolution in gaming culture, turning gameplay into an immersive video experience. Learn more at http://twitch.tv.

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