Marketing Manager, Twilio.org
About the job
As the Twilio.org Marketing Manager, you will have a unique opportunity to work with the world’s leading nonprofits and social enterprises to help them accelerate the value and impact they achieve through Twilio’s APIs. That means finding creative ways to connect with your identified audience, positioning Twilio products to address their unique challenges, and guiding them through the customer journey. You will build brand loyalty and product advocacy among Twilio.org customers and use that to bring in new customers. This will accelerate the success of Twilio.org customers while decreasing customer attrition across all Twilio products.
In this role you will use your experience engaging customer communities at scale to help nonprofit and social enterprises unleash the power of Twilio’s APIs. You will identify and support customer journeys that provide organizations with the right resources at the right time. You will rigorously measure what content, tools, and resources yield the best value for Twilio.org customers, and relentlessly seek to improve upon them. You will build and distribute content that helps customers solve problems by using Twilio.
- Listen to customers, understand their needs and frustrations, and use that to build resources and tools to help them.
- Develop the strategy for reaching potential customers, including developing an operational rhythm for customer engagement.
- Develop, organize, and disseminate content and resources to help organizations be inspired and equipped to use Twilio to advance their social impact goals.
- Lead marketing campaigns such as on social media, SEM, and email.
- Create a community of social impact customers so that we can listen to them and understand what they need, as well as provide them useful resources.
- Drive and execute our virtual and in-person event strategy to increase engagement and adoption across all customer segments and products.
- Evangelize the voice of the Twilio.org customer while working with Twilio’s Product Management to ensure Twilio.org customer voices influence the product roadmap
- Technical: You want to understand what really makes a product tick. Maybe you’ve worked for an enterprise software, SaaS, telecom, API or web services company. Maybe you just geek out on the side.
- Business Acumen: You might demonstrate this with 8+ years of experience, or experience running your own business. Examples of using metrics and analysis to drive informed business decisions interest us.
- Creativity: Get creative in demonstrating how you think about problems and challenges
- Obsessed with customer success.
- Ability to design and support successful customer journeys across diverse customer segments with varying levels of technical skill.
- Proven track-record of driving engagement with online programs and resources across digital channels including email, social, search, and webcasts.
- A world class communicator. Confident and inspiring to engage people and sharing knowledge whether it be through the written word, powerful presentations, or good ol’ face-to-face conversation.
- Expertise in building communities at scale that help people implement new technologies and strategies.
- Enthusiastic, strategic leader with the ability to inspire and motivate others.
Twilio's mission is to fuel the future of communications. Developers and businesses use Twilio to make communications relevant and contextual by embedding messaging, voice and video capabilities directly into their software applications. Founded in 2008, Twilio has over 650 employees, with headquarters in San Francisco and other offices in Bogotá, Dublin, Hong Kong, London, Madrid, Mountain View, Munich, New York City, Singapore and Tallinn.
Twilio is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status and operate in compliance with the San Francisco Fair Chance Ordinance. #LI-POST
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Launched in 2008, Twilio simplifies business communication across applications—supplying developers with the highly competent tools needed to develop customer-centric phone, VoIP, and messaging systems on its global cloud API platform. From online restaurant bookings to tech support call center networks, Twilio's flexible technology lets companies construct personalized business solutions that enhance customer-service interaction and profitability.
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