Director, Competitive Marketing
We are challenging the status-quo in a $3 trillion market. Every day, the Twilio team help migrate communications from its legacy in hardware to its future in flexible, integrated software.
About the job:
The quality of the Twilio Platform is the best-kept secret about Twilio. It shouldn't be. The Director of Competitive Marketing will solve that by building Twilio’s reputation for quality. Partnering with Product, Brand, and Customer teams, this role will create content that shows how communications usually fail and how Twilio has engineered its platform to avoid those failures.
- Create content. Job #1 is to convey how Twilio solves communication quality problems in way that’s accessible to developers, product managers and IT teams audiences. It’s your choice how you get there, whether that’s blogs, papers, videos, email, and website copy or something we haven’t thought of yet.
- Place content: The content you create is not useful if it doesn’t get eyeballs. That’s why job #2 is to make the content discoverable through campaigns, events and other creative ways you can think of. You’ll probably need to map content & distribution channels to the customer journey - so our customers can consume the content in a way that’s convenient and timely for them.
- Gather competitive intelligence. Your content will only be as good as your understanding of two key aspects - the underlying Twilio technology; and how it compares with other options in the market. Luckily, you’ll find many experts to help you understanding Twilio. For the second, you’ll need to analyze how other options in the market work.
- Build a team: This is a big job and we’re just getting started. You’ll need to recruit and onboard a team of internal & external resources to get it all done.
- Creativity: You love to tell a story. But you love the art of telling stories even more. Be sure to tell us one about technology product.
- Technical Curiosity: You want to understand what really makes a product tick. Maybe you’ve worked for an enterprise software, SaaS, telecom or web services company. Maybe you have a degree in Computer Science. Maybe you just geek out on the side.
- Customer Empathy: You have examples of how you understand the customer and the market opportunity. It’s easy for you to name individuals who personify your audience.
- Work Experience: 8+ years of experience.
- You understand the global telecommunications provider ecosystem.
- You understand developers and know the tools and experience that developers crave.
- You've worked with technology products for developers.
- You have a good understanding of Twilio's value proposition and the apps that have already been built. You can build a Twilio app yourself.
Twilio's mission is to fuel the future of communications. Developers and businesses use Twilio to make communications relevant and contextual by embedding messaging, voice and video capabilities directly into their software applications. Founded in 2008, Twilio has over 650 employees, with headquarters in San Francisco and other offices in Bogotá, Dublin, Hong Kong, London, Madrid, Mountain View, Munich, New York City, Singapore and Tallinn.
Twilio is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status and operate in compliance with the San Francisco Fair Chance Ordinance. #LI-POST
See Inside the Office of Twilio
Launched in 2008, Twilio simplifies business communication across applications—supplying developers with the highly competent tools needed to develop customer-centric phone, VoIP, and messaging systems on its global cloud API platform. From online restaurant bookings to tech support call center networks, Twilio's flexible technology lets companies construct personalized business solutions that enhance customer-service interaction and profitability.
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