Email Marketing Specialist (Part Time)

Do you have a knack for getting the right emails into the right inboxes at the right times? Do you live and breathe by open, click-through, and deliverability rates? Are you a marketing automation nerd? We're seeking an expert email marketer to join our team. You'll be expected to develop and track email programs to ultimately increase Trumaker’s email marketing success.

Responsibilities

  • Administration of Marketo application: User setup, application management, assessment of new features/functionality
  • Data management: Validation, cleansing and management of data intake from multiple sources
  • Create, set up and deploy promotional, transactional, and nurture campaigns within the marketing automation platform (Marketo)
  • Own the end-to-end execution of email campaigns from test to production, including QA, list segmentation, approvals and resolution of issues prior to launch
  • Collaborate with internal stakeholders to define individual campaign goals and objectives, and oversee projects to completion
  • Track and report on campaign performance and make recommendations for enhancements
  • Optimize campaign performance to achieve traffic and revenue metrics, including open and click rates, conversions, retention and incremental revenue lift
  • Work closely with team to ensure all campaigns are delivered on time and accurately, and that all email activity is tracked and analyzed to support ongoing optimization
  • Work with the VP of Marketing and VP of Sales to uncover new segments based upon user actions and company strategic goals.

Requirements:

  • Excellent writer and communicator (in both the written and verbal form).
  • Excellent understanding of email marketing concepts, metrics, and legal regulations.
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Knowledge of men’s clothing a plus
  • Strong attention to detail
  • Change legal regulations to CAN-SPAM. Is there someone on the legal side that could vet any disclaimers for promotions?
  • 2-3 years B2C email marketing experience
  • Experience with Salesforce to Marketo integrations
  • Marketo certification a plus
  • HTML, CSS skills a plus


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