Targeted Media Sales Director


Responsible for developing and executing key sales growth strategies, tactics and plans required to achieve financial targets and increase sales of products for the company. Builds strong relationships to ensure customer needs are achieved by nurturing business relationships and leading issue resolution reviews - with both internal and external partners. Performs all functions of personnel management of department employees in accordance with company policies.


  • Leads development, communication and implementation of sales strategies for the company
  • Establishes sales strategies and tactics to ensures subordinates receive sales goals and strategies required to drive profitable revenue growth
  • Leverages CRM tools to build territory plans, manage opportunities, and maintain accurate forecasting and reporting
  • Generates sales proposals for distribution to prospects
  • Identify sales growth opportunities, analyzing market conditions, and partners with local sales management teams and  representatives to develop and implement innovative action plans
  • Effectively communicates the partnership and product value proposition through proposals and
  • Builds and maintains strong, top to top customer relationships through attending related community events and business meetings to engage with key stakeholders and decision makers
  • Leads collaboration and work with HR business partners to recruit sophisticated sales sellers focused on sales revenue growth
  • Understands category-specific landscapes and trends, reporting on the forces that shift tactical budgets and strategic direction of accounts
  • Own recruiting, objectives setting, coaching and performance monitoring of sales team
  • Trains, coaches and mentors people. Ensures subordinates support related initiatives for their employees in accordance with company personnel management policies
  • Participates in special projects and performs other duties as assigned


  • Bachelor’s degree in Business with ten+ years sales experience and a minimum of five+ years’ experience managing a sales team required
  • Strategic sales capabilities that include a high comfort level communicating with all levels of prospective customers within an organization, balanced with tactical skills for a fast-paced sales environment
  • Proven ability to drive the sales process from strategy to close; develop client-focused, differentiated and achievable solutions
  • Must possess excellent oral, written and communication skills as well as strong negotiation, relationship-building and influencing skills
  • Strong digital acumen
  • Self-motivated, enthusiastic, creative and analytical
  • Ability to multi-task with strong time and project management skills

Meet Some of tronc's Employees

Alex F.

Media Sales Consultant

Alex helps local businesses find unique and innovative ways to reach their customers. By working with clients to understand their strategic goals, she’s able to design custom, multi-platform campaigns that achieve results.

Virginia L.

Social Media Editor

Virginia and the Social Team promote New York Daily News content by developing and executing strategies to determine the best way to share content on various digital platforms in order to increase brand visibility and drive traffic to the site.

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