Premium Account Director


Sun Sentinel is seeking a lead for growing business on premium “regional” accounts in our local South FL market. This leader must be a highly-visible client contact who is responsible for the development of strategy, client relationships, strategic media/marketing programs, and financial performance on all assigned accounts. He/She must be highly strategic and also be able to manage flawless execution to ensure the highest levels of quality and professionalism in the marketing deliverable for the client. Must have a proven track record for growing revenue.


  • Manages the relationships and strategy for tronc’s most strategic local accounts

  • Proactively identifies opportunities and actively pursues new biz opportunities with

    both existing and new accounts

  • Quarterbacks new business development efforts and advises of the potential for new

    business opportunities

  • Works collaboratively with other departments in the organization to develop integrated

    marketing strategies and media solutions including innovative ideas that integrate tronc’s media assets including digital, print, direct marketing, events and branded content

  • Manages agency/client work and contributes to the overall business building function to expand accounts for the local markets

  • Responsible for overall utilization and chargeability on all client projects

  • Resolves day-to-day issues and key areas of client concern as they apply to overall

    programs and campaigns

  • Assures that premium account relationships remain harmonious and partners with

    other senior staff members to ensure a cohesive and collaborative work environment

    that remains positive and business-like at all times

  • Generates, updates and maintains accuracy of revenue and gross profit projections

    on an annual, monthly and weekly basis for assigned accounts


  • Experience with regional clients in category verticals such as Healthcare, Grocery, Education, Financial Services, Home Improvement, QSD, and Not for Profit is a plus

  • Proven ability to develop client relationships and interact with people at all levels of an organization, fostering strong cross-functional teamwork and results

  • Ability to partner successfully and collaboratively in a highly creative and passionate environment and maintain positive work relationships and professionalism at all times

  • Strong strategic planning skills including the ability to first understand a client’s business needs, then develop and apply marketing solutions

  • Ability to grasp, explain and sell all premium account capabilities and relate those capabilities to clients’ needs

  • Self-starter/motivated person who can interact with different personalities on all levels, someone who can dig in deep, develop solutions, implement them and manage them day-to-day

  • Excellent verbal and written communication skills, high level client presentation skills; experienced public speaker

  • Strong digital acumen and understanding of branded content and events

Meet Some of tronc's Employees

Alex F.

Media Sales Consultant

Alex helps local businesses find unique and innovative ways to reach their customers. By working with clients to understand their strategic goals, she’s able to design custom, multi-platform campaigns that achieve results.

Virginia L.

Social Media Editor

Virginia and the Social Team promote New York Daily News content by developing and executing strategies to determine the best way to share content on various digital platforms in order to increase brand visibility and drive traffic to the site.

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