General Manager, Digital Sales


The Orlando Sentinel is seeking a general manager to lead their digital sales team!

This GM for digital sales oversees all digital advertising revenue development in Orlando. This person provides leadership in digital media, manages the digital sales and digital sales reps, has a proven ability to work collaboratively with sales and marketing leaders, knowledge of programmatic, social media, email and search marketing concepts, and a rich understanding of all things digital including video, mobile and tablet applications.


This person creates the vision, culture, and environment needed to transform the organization into a world class digital sales organization. This position reports to the VP of Advertising Sales.


  • Lead and execute digital strategies and initiatives. Work with Advertising Division managers, salespeople and other key personnel as warranted to meet objectives.

  • Demonstrate leadership with a sense of urgency and effective speed through changing circumstances.

  • Lead and manage strategic initiatives for the company

  • Communicate corporate and local strategies across divisional lines and

    ensure that digital objectives of the (Select Market) and tronc are advancing

    forward as required.

  • Develop leadership bench strength on the digital sales team through

    mentoring and succession planning.

  • Demonstrate understanding of the organization’s overall goals.

  • Lead all online, apps and other digital sales activity.

  • Ideate and implement sales sprints, media plans and targeted sales drives

    that accelerate revenue.

  • Work with peers and lead sales force to collectively retain and grow share of

    media budgets, print migration revenue, and fragmentation of local

    programmatic digital media buying.

  • Analyze and develop plans to capitalize on best digital inventory (i.e.: Home

    Page, over-the-scroll impressions, mobile, etc.).

  • Manage rate yield by understanding supply and demand of digital inventory.

  • Must be able to respond expediently to changes in digital landscape and

    consumer preferences.


  • Represent Digital Advertising at meetings, conferences, and/or summits as needed internally and externally.

  • Bachelors’ degree or equivalent work experience required

  • Minimum of 7 years digital sales and management experience.

  • IAB Certification preferred

  • Google Analytics Certification preferred

  • Programmatic experience preferred

  • Exceptional computer skills

  • Strong team building and interpersonal skills a must

Meet Some of tronc's Employees

Alex F.

Media Sales Consultant

Alex helps local businesses find unique and innovative ways to reach their customers. By working with clients to understand their strategic goals, she’s able to design custom, multi-platform campaigns that achieve results.

Virginia L.

Social Media Editor

Virginia and the Social Team promote New York Daily News content by developing and executing strategies to determine the best way to share content on various digital platforms in order to increase brand visibility and drive traffic to the site.

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