General Manager, Digital Sales
The Orlando Sentinel is seeking a general manager to lead their digital sales team!
This GM for digital sales oversees all digital advertising revenue development in Orlando. This person provides leadership in digital media, manages the digital sales and digital sales reps, has a proven ability to work collaboratively with sales and marketing leaders, knowledge of programmatic, social media, email and search marketing concepts, and a rich understanding of all things digital including video, mobile and tablet applications.
This person creates the vision, culture, and environment needed to transform the organization into a world class digital sales organization. This position reports to the VP of Advertising Sales.
Lead and execute digital strategies and initiatives. Work with Advertising Division managers, salespeople and other key personnel as warranted to meet objectives.
Demonstrate leadership with a sense of urgency and effective speed through changing circumstances.
Lead and manage strategic initiatives for the company
Communicate corporate and local strategies across divisional lines and
ensure that digital objectives of the (Select Market) and tronc are advancing
forward as required.
Develop leadership bench strength on the digital sales team through
mentoring and succession planning.
Demonstrate understanding of the organization’s overall goals.
Lead all online, apps and other digital sales activity.
Ideate and implement sales sprints, media plans and targeted sales drives
that accelerate revenue.
Work with peers and lead sales force to collectively retain and grow share of
media budgets, print migration revenue, and fragmentation of local
programmatic digital media buying.
Analyze and develop plans to capitalize on best digital inventory (i.e.: Home
Page, over-the-scroll impressions, mobile, etc.).
Manage rate yield by understanding supply and demand of digital inventory.
Must be able to respond expediently to changes in digital landscape and
Represent Digital Advertising at meetings, conferences, and/or summits as needed internally and externally.
Bachelors’ degree or equivalent work experience required
Minimum of 7 years digital sales and management experience.
IAB Certification preferred
Google Analytics Certification preferred
Programmatic experience preferred
Exceptional computer skills
Strong team building and interpersonal skills a must
Meet Some of tronc's Employees
Media Sales Consultant
Alex helps local businesses find unique and innovative ways to reach their customers. By working with clients to understand their strategic goals, she’s able to design custom, multi-platform campaigns that achieve results.
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