Digital Media Sales Planner


The Morning Call Media Group, the Lehigh Valley’s leading Media Company, is seeking an organized, detailed and fast-paced digital coordinator to support our media sales representatives.


The digital sales planner acts as the primary point person for the execution of all campaigns (with an emphasis on Digital executions). This role is responsible for the coordination of all advertising campaigns which include the submission of proposals, assisting management and sales teams with client needs, and working with Marketing, Creative, and Ad Operations teams on implementation and execution.


Sales Planners will work directly with Multimedia Sales Reps to provide clients with the most efficient and effective experience when partnering with The Morning Call Media Group.


  • Build awareness of tronc’s portfolio of Digital and Print offerings and capabilities within the market
  • Assist sales team in achieving sales revenue targets (with an emphasis on driving digital revenue)
  • Interface with agencies/ clients on all aspects of campaign ideation, execution, and implementation
  • Work with sales team on all pre- and post-sales activity and act as the primary point of contact for all aspects of campaign execution:
  • Respond to all RFPs and client requests by creating media plans that meet client objectives
  • Assist in pitching and developing campaigns/ media plans – ensure correct product mix and pricing strategies
  • Identify site audience/ demographics and ideal media mix for advertiser objectives and leverage resources for a competitive advantage
  • Respond to requests about inventory, ad products, creative specifications, etc.
  • Coordinate with relevant internal departments on all levels of campaign execution (Marketing, Ad Operations, Development, etc.)
  • Ensure all sold products are routed to the appropriate fulfillment teams or vendors
  • Work with Ad Ops team on execution, fulfillment, and correct billing of campaigns
  • Work with Creative team (if necessary) to build creative/ ad units for campaign execution
  • Process and manage Insertion Orders utilizing tronc tools and systems
  • Work with Ad Ops to provide recommendations for Optimization based on client KPIs
  • Provide campaign wrap-up report


  • Bachelor’s Degree or relevant work experience
  • Must have prior digital experience (campaign/ client management preferred)
  • Show a high degree of self-motivation and work well within an individual and team environment
  • Must have a strong customer focus that conveys responsiveness and competence
  • Exceptional communication skills, both written and verbal
  • Exceptional presentation skills - creation and delivery
  • Demonstrate self-direction and ability to work autonomously
  • Practical knowledge of Microsoft Office products
  • Organized, with attention to detail and the ability to multi-task
  • Desire to learn different aspects of digital advertising


tronc, Inc. (NASDAQ:TRNC) is a media company rooted in award-winning journalism. Headquartered in Chicago, tronc operates newsrooms in ten markets with titles including the Chicago TribuneLos Angeles TimesNew York Daily NewsThe Baltimore SunOrlando Sentinel, South Florida's Sun-Sentinel, Newport News, Virginia’s Daily Press, Allentown, Pennsylvania's The Morning CallHartford Courant, and The San Diego Union-Tribune. Our legacy of brands has earned a combined 105 Pulitzer Prizes and is committed to informing, inspiring and engaging local communities.


Our brands create and distribute content across our media portfolio, offering integrated marketing, media, and business services to consumers and advertisers, including digital solutions and advertising opportunities.


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