Product Marketing Manager

The Role

You are a talented and driven Product Marketing Manager. Join TripleLift and help us take to the next level how we go to market with our SaaS platform for online publishers, advertisers, and ad tech companies. The success of our business depends on how effectively we place our products into the hands of our customers, evaluate their performance in-market, and inform the next generation of product development. Reporting to our Head of Product Marketing, you will work closely with our Product, Engineering, Marketing, and Revenue teams. We need you to bring to the table: 

  • Experience working closely with Product and other stakeholders to develop and execute successful go-to-market strategies for complex SaaS products
  • A keen understanding of the ad tech ecosystem, its participants and business models, and the value exchange that takes place among its participants every day
  • Collaborative, customer-centric, and data-driven approach to establishing best practices that will take our product marketing discipline to new heights

About TripleLift

TripleLift is the only consumer-focused, digital advertising technology company to seamlessly automate and flawlessly execute native advertising everywhere audiences engage with content.

Leveraging our proprietary computer vision technology, TripleLift seamlessly transforms visual content like images and video into native ads that match the unique look and feel of a publisher's site or app. TripleLift's native inventory is accessible through the industry's first real-time, native programmatic exchange, helping marketers reach millions of consumers across any device. Simply stated, TripleLift is making native advertising simple, scalable, and effective.

Responsibilities

  • Develop go-to-market strategy for TripleLift’s publisher- and agency-facing platforms, ad formats, technology partner integrations, and other innovative ad products
  • Develop effective product positioning and messaging in support of product rollouts
  • Deliver core content development and internal and external training for new client acquisition and customer adoption programs
  • Drive execution of beta programs and general-availability rollouts
  • Conduct market research and collect customer feedback to inform product strategy
  • Collaborate with Product, Marketing, and Revenue teams to establish best practices for long-term effectiveness and success of our product marketing
  • Create workflow and user guides for TripleLift partner tools and interfaces

Requirements

  • BA/BS degree in marketing or a related field
  • 3+ years of experience in technology product marketing
  • 1+ years in the ad tech industry
  • Experience collaborating with Product, Marketing, and other teams on launching enterprise technology products
  • Strong communication, writing, and storytelling skills
  • A can-do attitude and an inclination to seek a creative solution to any technical or process challenge
  • Initiative and drive in everything you do

Location

New York, NY

Benefits and Company Perks

  • Amazing company culture
  • Competitive salary and performance-based bonuses
  • Ongoing professional development  
  • Comprehensive Medical, Dental and Vision insurance  
  • Equity options 
  • 401(k) program 
  • Snacks on snacks on snacks
  • Yoga, massages, and meals

 TripleLift Awards 

  • Crain's Best Places to Work - three years running! (Crain's - 2015, 2016, 2017)
  • Forbes Most Promising Companies in America (Forbes-2015)
  • AdTech Startup of the Year Winner (NYTimes-2015)
  • Startup of the Year Finalist (AdWeek-2015)
  • Inc. 500 Fastest Growing Private Companies (Inc. 2017, #163) 

Note: The Fair Labor Standards Act (FLSA) is a federal labor law of general and nationwide application, including Overtime, Minimum Wages, Child Labor Protections, and the Equal Pay Act. This role is a FLSA exempt role.

 

 


See Inside the Office of TripleLift

At TripleLift, they're passionate about revolutionizing the way brands advertise online. TripleLift is an ad tech company that builds cutting-edge products -- their innovative native ad products allows clients to target consumers using imagery alongside contextually relevant content. TripleLift is building products that give publishers a more meaningful presence and consumers a better ad experience.


Back to top