Senior Director, SEO

TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand. At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions.

We are looking for a Sr. Director, SEO, to join our TripAdvisor Attractions & Rentals team. In this role, you will lead and build a team focused on growing SEO for the Attractions and Rentals businesses across multiple brands.

Located in Needham, MA, and reporting into the VP of Traffic - Attractions and Rentals, you will manage a global team located across the US and the UK, you will define the global SEO strategy and will ensure execution. You need to have deep experience in both initiating new SEO programs as well as running mature, successful programs. You need to be experienced at managing and mentoring large teams as well as have an expertise in SEO industry best practices. You must be extremely strategic, analytical and results driven with experience in large scale spend trends.

Key Responsibilities:

Lead and build a team accountable for analyzing, optimizing, and growing our SEO footprint.
• Drive all aspects of the operating plans for the team including the development and implementation of SEO plans and campaigns.
• Implement methods for measuring and reporting on campaign performance including the oversight of in-depth analyses of data and current strategies to drive performance improvements and shape the project road map.
• Partner with the Product Team and business leaders to align SEO strategies with the goals and objectives of the overall business.
• Work closely with colleagues on the engineering team to execute projects, to improve or augment existing tools or processes to drive overall program improvements.
• Provide forecasting and budgeting guidelines for financial reporting.
• Develop A/B testing methods for key SEO performance levers, e.g. title/H1 tags, content or SEO architectural changes.
• Interact with senior management to keep abreast of function or unit objectives
• Oversee, manage, hire, train, evaluate, counsel, and develop a team of Specialists; and ensure the ongoing training and development of direct reports.

Skills and Qualifications:

• Masters' degree.
• 8-10 years minimum experience required, including a minimum of 4 years of management experience with a team of 5+.
• Expert knowledge of SEO across large scale campaigns.
• Expert analytical skills.
• E-commerce, travel, consumer, or retail experience, a plus.
• Solid interpersonal skills and the ability to apply them externally, internally, and at all levels.
• Experience managing large, cross-functional projects.
• Demonstrated experience working in a team environment with experience communicating with senior leadership.
• Expert level knowledge of Microsoft Excel and PowerPoint, and demonstrated experience in analysis and presentation creation. • E-commerce, travel, consumer, or retail experience, a plus.
• Solid interpersonal skills and the ability to apply them externally, internally, and at all levels.
• Experience managing large, cross-functional projects.
• Demonstrated experience working in a team environment with experience communicating with senior leadership.
• Expert level knowledge of Microsoft Excel and PowerPoint, and demonstrated experience in analysis and presentation creation.

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