Marketing Specialist at TheFork Brasil

TheFork, LaFourchette, ElTenedor, a TripAdvisor® Company is the leading online restaurants reservation platform in Europe with a network of more than 40,000 restaurants worldwide, more than 15 million monthly visits, 8 millions of opinionsand more than 7000 restaurants in Spain. The platform operates as "LaFourchette"in France and Switzerland as "ElTenedor" in Spain, as "TheFork" in Italy, Belgium, Portugal, Brazil, Sweden and Denmark . It also operates in English as ", as Dimmi in Australia and as IENS in the Netherlands.

TheFork, LaFourchette, ElTenedor, connects restaurants and diners via TheFork, LaFourchette, ElTenedor, (website and application), as well as through TripAdvisor. Users can easily select a restaurant according to their own criteria (such as the localization, type of cuisine, restaurant type and average price), consult their reviews, check real-time availability and instantly book online. For restaurants, TheFork, LaFourchette, ElTenedor, provides a software solution, TheFork Manager, which enables restaurants to optimize reservation management, streamline operations and ultimately improve service and revenues, following Yield Management principles of price variability relative to time, a practice used successfully in the travel and hotel industries.

What you will do

  • Develop strategies and tactics to get the word out about our company our service and benefits to increase users and bookings
  • Deploy successful marketing campaigns and own their implementation from ideation to execution, with special focus on events
  • Explore and optimize an array of tools - NLs, push, content, etc - to increase users and bookings
  • Manage the marketing budget and allocate/invest funds wisely
  • Follow up and measure marketing campaigns for learning and optimization on future decisions
  • Analyze data and create reports for KPIs assessment and decision making
  • Make sure we have the most attractive content on website and app to provide the best experience and engagement with customers, resulting in higher conversion

Who you are:
  • BS/MS degree in marketing or a related field
  • Minimum 4 years experience in marketing together with the required potential and attitude.
  • Demonstrable experience in putting together events or other mkt projects involving different partners with preference on selling sponsorship
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, motivate and convert
  • Knowledge of online mkt analytics
  • Knowledge on media buying
  • Numerically literate, very comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Love for food, a sense of aesthetics and a passion for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement

What can we offer:
  • Permanent contract
  • Competitive fixed salary
  • International working environment
  • Dining and leisure area
  • Coffee point on each floor with coffee and tea for free

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