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Lead Analyst - Media Analytics

Needham, MA / Remote

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

Tripadvisor seeks a passionate Lead Analyst for our B2B Media Analytics team. In this role, you will uncover actionable insights into media planning, product, sales, and client-facing partners. You will work closely with the Director of B2B advertising, other leaders and stakeholders across the globe.

You are an experienced and articulate Analyst who leads, mentors and works with exceptional data analysts. You have a consulting mindset and partner across the organization and the globe. You thrive on large datasets and enjoy high-impact, complex data projects. You are not afraid of rolling up your sleeves and getting into details. You are an individual contributor but will mentor junior team members and contractors. Junior team members may also report to you.

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What You'll Do
  • Develop impactful and insight-driven analyses and reports. Bring a practical bent to analytic problem solving, identifying the most efficient solutions to complex challenges. Develop standards, define KPIs and ensure high-quality output. Create end-to-end views of the business that enable a deeper understanding of customer experience and business performance.
  • Collaborate with Product and Engineering to build analytics plans for new products and features, helping the Media team understand which metrics need to be measured and which events need to be tracked.
  • Work on large-scale clickstream, Google Ad Manager, DV360, email and other large datasets to generate insights for your stakeholders and optimize revenue opportunities. Track business performance across our various products and solutions.
  • Lead A/B experiments from the Data side by supporting experiment design, tracking, implementation and owning the final analysis and readout.
  • Work with data engineering teams to ensure reliable and timely data is available for analyses and reporting.
  • Align and balance the demands of competing stakeholders, ensuring that we're working on the top priorities for the business. Own the roadmap and manage the lifecycle of strategically important analytics projects.
  • Coach and mentor junior data analysts to upgrade team skills, provide training and develop standard processes and methods. Mentor team members with processes and analytical and technical expertise for executing experiments, building pipelines and answering open ended business questions
  • QA new event tracking to ensure accuracy of our data
Skills & Experience
  • Bachelor's degree in Computer Science, Information Systems, Mathematics, Business or other related fields.
  • A minimum of 4 years of experience in data analysis, preferably in media analytics at a data-driven company.
  • Deep expertise with SQL and Tableau (or similar business intelligence tools) is essential. Experience with Hive, Snowflake and Python is desirable.
  • Experience in working with large-scale data is a must. Exposure to web/app clickstream, CRM, Google Ad Manager, and DV360 are desirable.
The salary range for this role is $100,000 to $145,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee's pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance and business or organizational needs. This compensation range may also be modified in the future.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at



Client-provided location(s): Needham, MA, USA
Job ID: TripAdvisor-4440056_1145114872
Employment Type: Other