Senior Web - Digital Analyst

Overview

The Senior Web/Digital Analyst is responsible for developing and maintaining the data and reporting infrastructure that delivers shared analytics and insights across the company. The Senior Web/Digital Analyst determines key metrics, dimensions and insights to be integrated into the data and reporting environment and training business users to enable self-service capabilities. Specifically, this role focuses on the analysis of online traffic, consumer behavior and related revenue.

Responsibilities

  • Develop the data and reporting focused on the analysis of online traffic, consumer behavior and related revenue.
  • Partner with the Data Operations Team to ensure data platforms, tools and processes can support the reporting layer to provide scalable BI solutions for all stakeholders.
  • Provide key metrics, dimensions and insights integrated into the data and reporting environment and train business users to enable self-service capabilities.
  • Go-to resource for departments' and individual's dashboards: develop and support automation and enhancements of dashboards and actionable reports.
  • Ensure accuracy of all reporting across multiple sources.
  • Work closely with the Newsroom, Digital Marketing, Print Marketing, Advertising and Product to provide data solutions and self-service reporting.


Qualifications

  • Bachelors degree and 5+ years of progressive experience interpreting digital data, web analytics and online marketing.
  • Hands on experience with Adobe Analytics, Ensighten Pulse, Chartbeat, Google Analytics, comScore and DFP.
  • Experience creating and maintaining reports using BI reporting tools such as Google Data Studio, Tableau, and MS PowerBI.
  • Proficient using sql.
  • Exceptional interpersonal, organizational and problem-solving abilities, as well as effective written and verbal communication skills.
  • Must have the ability to manage and prioritize multiple tasks
  • Requires attention to detail and the ability to work in a team and collaborate with and influence others.



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