Digital Sales Planner

Overview

A Digital Sales Planner acts as the primary point person for the execution of all Digital campaigns. This role is responsible for the coordination of all digital advertising campaigns which include the submission of proposals, assisting management and sales teams with client needs, and working with Marketing, Creative, and Ad Operations teams on implementation and execution. Digital Sales Planners work closely with Sales Associates, Sales Reps, Digital Sales Managers, Marketing, Ad Operations, and other internal teams to provide clients with the most efficient and effective experience when partnering with their respective tronc property.

Responsibilities

  • Build awareness of Tribune Publishing's digital offerings and capabilities within the market
  • Ensure optimal market coverage, increase awareness of services and capabilities, and assist sales team with research and outreach to new partners
  • Interface with agencies/clients on all aspects of campaign execution and implementation
  • Work with sales to respond to all RFPs by creating media plans that meet client objectives
  • Identify site audience/demographics and ideal media mix for advertiser objectives and leverage resources for a competitive advantage
  • Coordinate the on-time delivery of client proposals
  • Assist with brainstorming of integrated ideas
  • Respond to requests about inventory, ad products, creative specifications, etc.
  • Ensure that media plans include accurate pricing and utilize approved products and available inventory
  • Manage the creation, implementation, execution, and tracking of campaigns, and work with all levels of client and advertising agency decision makers and influencers
  • Coordinate with relevant internal departments on all levels of campaign execution (Marketing, Ad Operations, Development, etc.)
  • Process and manage Insertion Orders utilizing tronc tools and systems (Plus, DFPS, DFP, Nexter, etc.)
  • Work with Marketing Ideation in brainstorming and implementing innovative and creative campaign executions


Qualifications

  • Bachelor's Degree or relevant work experience
  • Digital experience preferred but not required
  • Show a high degree of self-motivation and work well within an individual and team environment
  • Must have a strong customer focus that conveys responsiveness and competence
  • Exceptional communication skills, both written and verbal
  • Exceptional presentation skills - creation and delivery
  • Demonstrate self-direction and ability to work autonomously
  • Practical knowledge of Microsoft Office products
  • Organized, with attention to detail and the ability to multi-task
  • Desire to learn different aspects of digital advertising



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