Copywriter

Overview

The Copywriter is responsible for the concepting, writing and versioning of advertising in a variety of direct response media. The chosen candidate will be expected to execute on strategies developed by the Creative Director and/or Associate Creative Director.

Responsibilities

  • Develop direct mail concepts copy using best practice conversion and direct marketing principles
  • Develop advertising concepts and copy for all traditional media, including print and broadcast
  • Concept and write copy for email, digital display and infographics
  • Review client conversion data on a regular basis and apply findings to your marketing efforts
  • Provide written rationales for creative recommendations
  • Present concepts directly to client if needed
  • Assist with the research and writing of white papers as needed


Qualifications

  • A minimum of 4 years' experience working in an advertising agency or marketing firm
  • Working knowledge of Word
  • Familiararity with Excel a plus
  • Must be a deadline-conscious self-starter who can work with minimal direction
  • Experience working on Mac computers



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