Manager of Digital Media Campaign Management

Overview

Manager of Digital Media Campaign Management

The Manager of Digital Media Campaign Management is responsible for the leadership, mentoring and overall management of the Digital Media Team.

Responsibilities

  • Responsible for management, coaching, training and development of direct reports including performance management, appraisals and compensation
  • Ability to create a culture of hard work, team collaboration, training and fun
  • Responsible for assisting the Director in developing, staffing and forecasting future needs to support the digital media department growth
  • Ensures team is aware of performance expectations, KPIs and goals; monitors, trains and manages team to achieve those expectations and goals
  • Responsible for on-going monitoring and evaluation of the Campaign Management processes and results to ensure maximum efficiency and productivity within the function
  • Prioritize issues and enhancement requests for self and team, to maintain satisfied customers without losing focus on the big picture and long term strategy
  • Collaborates with other Media leaders to ensure smooth and profitable operations across the department and deliver excellent customer service
  • Remains up-to-date on technology and Industry business through various sources and assesses the potential impact of industry events/trends on the business

Qualifications

  • Minimum of 5 years’ of relevant online digital media experience in paid search and display remarketing; client facing experience a must
  • Minimum of 2 years successfully managing multiple levels from entry level through Team Lead/Supervisor levels
  • Ability to build strong, productive relationships with the ability to influence decision-making at all levels in an organization from entry level through senior leadership
  • Excellent interpersonal, analytical, written, and verbal communication skills
  • Experience in Google Analytics, Bing, Yahoo and Google Adwords required; Google Adwords Certified and Hospitality Experience a plus
  • Demonstrated ability to develop and implement media strategies
  • Thorough understanding of direct response marketing in the digital age
  • Ability to proactively manage multiple workflows and team members simultaneously and identify and implement process improvements to prevent problems and provide excellent customer service
  • Focuses on solving problems, driving to meet objectives, and best possible outcomes for the team, not individual success
  • Ability to balance tactical execution of short term solutions while supporting the long – term vision through strategic thinking and a big picture view
  • Proficient in MS Office, with an expertise in MS Excel and Powerpoint

Education

  • Bachelor’s Degree in related field of study; may include Business Administration, Marketing, Advertising, Business Intelligence, Statistics or Finance preferred

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