Manager of Digital Media Campaign Management


Manager of Digital Media Campaign Management

The Manager of Digital Media Campaign Management is responsible for leadership and management of the Digital Media Campaign Management function at TravelClick. This role leads the team through modeling strong leadership and business practices and by ensuring the team is meeting expectations and goals in order for the Digital Media department to achieve revenue and other business targets. The Manager of Digital Media Campaign Management also manages and mentors the team members to ensure they have the skills needed to meet the expectations of the Digital Media Campaign Manager role and are actively engaged in ensuring both TravelClick and the clients meet their business objectives. Finally the Manager of Digital Media Campaign Management may handle accounts to stay current on skills, tasks and responsibilities in order to provide strong tactical support to the MCM team members.


  • Responsible for providing Leadership and Management oversight of all aspects of the Media Campaign Management function
  • Responsible for assisting the Director in developing, monitoring and managing budget, staffing and forecasting future needs to support Media Campaign Management and Media department growth
  • Ensures team is aware of performance expectations and goals; monitors and manages team to achieve those expectations and goals
  • Responsible for management and development of direct reports and their team members including performance management, appraisals and compensation
  • Develops a staffing plan in conjunction with the Director, that includes new positions and current staff training/development in support of department needs
  • Responsible for assuring correct structure within the department and continued evaluation and elevation of staff knowledge, productivity and professionalism
  • Responsible for on-going monitoring and evaluation of the Campaign Management processes and results to ensure maximum efficiency and productivity within the function
  • Prioritize issues and enhancement requests for self and team, to maintain satisfied customers without losing focus on the big picture and long term strategy
  • Coach team to develop in-depth understanding of client needs and how to add value and delight customers at every opportunity
  • Monitor and manage quality of deliverables through quality spot checks and setting and managing to high expectations of quality deliverables by the team members
  • Considers both impact on Media Campaign Management and broader business impact on Media’s ability to achieve goals and long term strategies when making management level decisions
  • Responsible for overseeing and ensuring the team establishes and maintains productive relationships with the Advertising Operations Managers, Reporting, and other key internal relationships
  • Oversees sales processes to ensure Media Campaign Management and Sales team has an effective partnership
  • Ensures training and mentoring programs are in place and facilitated regularly and effectively
  • Collaborates with other Media leaders to ensure smooth and profitable operations across the department and deliver excellent customer service
  • Responsible for ensuring the team members have the skills needed to meet the expectations of the Digital Media Campaign Manager role (See MCM job description) and are actively engaged to ensure both TravelClick and the clients meet their business objectives.
  • Remains up-to-date on technology and Industry business through various sources and assesses the potential impact of industry events/trends on the business


  • Campaign ROAS for clients in portfolio
  • Campaign profitability for portfolio
  • Campaign pacing for portfolio
  • Renewal Rate for portfolio
  • Upsell /Cross Sell growth on portfolio
  • Maximizing the number of TC Products utilized by clients in the portfolio
  • Team achievement of all KPI’s
  • Employee engagement (can be measured via voluntary turnover and/or opportunities for internal promotion)

Experience and Qualifications:

  • Minimum of 5 years in a client facing role, with a demonstrated passion for innovation, imagination, and a natural data curiosity
  • Minimum of 5 years’ of relevant online media experience (in paid search or display advertising managing client campaigns; implementing Digital media campaigns through Display, TripAdvisor, PPC; Travel Agent’s Global Distribution System
  • Minimum of 3-4 years management experience successfully managing multiple levels from entry level through Team Lead/Supervisor levels
  • Minimum 3 years of experience managing projects; successful management of projects through organization, multi-tasking, prioritization, delegation and time management skills
  • Strong business planning, forecasting and budgeting skills
  • Ability to build strong, productive relationships with the ability to influence decision-making at all levels in an organization from entry level through senior leadership
  • Excellent interpersonal, analytical, written, and verbal communication skills
  • Self-starter, flexible, able to multi-task and handle responsibilities with minimal supervision in a results oriented business environment
  • Experience in Google Analytics, Bing, Yahoo and Google Adwords required
  • Hospitality Experience a plus
  • Familiarity with Global Distribution Systems a plus
  • Google Adwords Certified a plus
  • Excellent mathematical/finance abilities to evaluate data trends, understand and evaluate budget/results, upsells, ROI, margins and KPIs and other numeric data effectively to make data based business decisions
  • Ability to professionally represent TravelClick at meetings and on conference calls
  • Demonstrated ability to develop and implement media strategies
  • Thorough understanding of direct response marketing in the digital age
  • Practices effective time management by prioritizing critical tasks, delegating work, and utilizing and monitoring the productivity of resources
  • Strong ability to lead a team; transparently provides team information, utilizes team expertise when considering options and encourages multiple perspectives
  • Ability to proactively manage multiple workflows and team members simultaneously and identify and implement process improvements to prevent problems and provide excellent customer service
  • Focuses on solving problems, driving to meet objectives, and best possible outcomes for the team, not individual success
  • Ability to balance tactical execution of short term solutions while supporting the long – term vision through strategic thinking and a big picture view
  • Proficient in MS Office, with an expertise in MS Excel and Powerpoint


  • Bachelor’s Degree in related field of study; may include Business Administration, Marketing, Advertising, Business Intelligence, Statistics or Finance preferred


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