Digital Media Product Marketing Manager

Overview

Digital Media Product Marketing Manager

This position will focus on growing the sales, revenue, and profit for Digital products through leadership across multiple functional teams to ensure execution is well synchronized and effective, and managing all go to market activities and sales channels to maximize sales, customer adoption and market acceptance.

Responsibilities

Drive product strategy – segments for focus, enhancements/development required, pricing and value proposition

Consider all aspects of pipeline development, conversion rate improvement, customer retention, and upsell/cross sell to grow sales and revenue

Synthesize the list of benefits and feature descriptions and define how to best communicate them to our users

Lead cross functional team including sales, engineering, product, and marketing to deliver against required product growth milestones and deliverables

Develop compelling business case for appropriate resource investment levels based on market demand, sales results and strategic goals

Determine right go-to-market messaging and strategies, e.g., campaigns, pricing, bundling, sales incentives, that will ensure that products meet and exceed sales and revenue plans.

Develop innovative product recommendations based on customer, competitive, technical, and legal assessments.

Define and manage business requirements to guide development teams

Negotiate deals with help of Legal group to form external partnerships with inventory providers and ad tech partners

Do make vs. buy evaluations to determine best way to create new capabilities

Qualifications

Bachelor’s Degree required. MBA preferred.

5+ years of product management experience.

Experience with search marketing and/or online advertising technology.

Knowledge and experience in go-to-market plans, product launch and overall product portfolio management.

Proven ability to drive outcomes in a rigorous, results driven environment.

Ability to establish processes, create transparency via executive-level status tracking, and gain buy-in to deliver against agreed upon timelines.

Ability to quickly analyze and synthesize information to develop actionable strategic plans and make decisions and tradeoffs optimized to meet business demands and customer needs.

A successful history of working across the product lifecycle, including engineering, marketing, field and inside sales, enterprise / corporate sales, account management, and external sales channels.

Strong relationship skills, including the ability to listen to customers and sales reps, and effectively drive meetings with a diverse cross-functional business and technical audience.

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