Digital Media Product Manager


Digital Media Product Manager

This position will focus on growing the sales and revenue for Digital products through leadership across multiple functional teams to ensure execution is well synchronized and effective, and managing all go to market activities and sales channels to maximize sales, customer adoption and market acceptance.


  • Drive product strategy – segments for focus, enhancements/development required, pricing and value proposition
  • Lead cross functional team including sales, engineering, product, and marketing to deliver against required product growth milestones and deliverables
  • Develop compelling business case for appropriate resource investment levels based on market demand, sales results and strategic goals
  • Determine right go-to-market messaging and strategies, e.g., campaigns, pricing, bundling, sales incentives, that will ensure that products meet and exceed sales and revenue plans.
  • Develop innovative product recommendations based on commercial, technical, and legal assessments.
  • Define and manage system requirements, use scenarios and acceptance criteria
  • Identify, aggregate and prioritize stakeholder commercial objectives and expectations.
  • Identify, contract, and maintain business relationships that defend the product against strategic threats, create defensible competitive advantages, profitably grow existing business, and exploit or create new market opportunities.
  • Help engineers ship better products faster
  • Help sales sell more


  • Bachelors Degree required. MBA preferred
  • 5+ years of product and/or project management experience
  • Experience with search marketing and/or online advertising technology
  • Demonstrated experience in gathering design requirements into a product vision
  • Experience with Agile and Scrum methods
  • Proven ability to drive to outcomes in a rigorous, results driven environment. Ability to establish processes, create transparency via executive-level status tracking, and gain buy-in to deliver against agreed upon timelines
  • Ability to quickly analyze and synthesize information to develop actionable strategic plans and make decisions and tradeoffs optimized to meet business demands and customer needs
  • A successful history of working across the product lifecycle, including engineering, marketing, field and inside sales, enterprise / corporate sales, account management, and external sales channels.
  • Strong relationship skills, including the ability to listen to customers and sales reps, and effectively drive meetings with a diverse cross-functional business and technical audience
  • A proven track record and a solid conceptual and expert understanding of product development and product management lifecycle.


Back to top