Digital Advertising Operations Intern

Overview

The Advertising Operations Intern will be working with the AdOps Manager who is responsible for the setup, creation, launch and behind the scenes servicing of media campaigns for our Paid Search, Display Remarketing and GDS clients. The Advertising Operations Intern will learn how to setup campaigns within the major search engines for paid search, the various ad exchanges and third party ad networks for display advertising, and inventory platforms for GDS advertising enforcing documented process to ensure a smooth and expedited campaign start. They will be responsible for the on time launch of accounts, proactively performing campaign status checks, troubleshooting and other fulfillment activities for their entire book of accounts.

Responsibilities

In this role you will be part of the Core Media team and will be involved in all things related to media, including the generation of tracking tags, QA implemented tracking tags, display, paid search, and GDS advertising. The Advertising Operations Intern will perform post-launch reviews, prepare screenshots, troubleshoot campaigns and work closely with our platform providers as well as iHotelier for technical support and troubleshooting on campaigns.

PRINCIPAL RESPONSIBILITIES:

  • Learn to set up campaign accounts in various platforms including DCM, AdWords, AdExchange and Marin
  • Establish deadlines for various components in order to achieve the completed projects by designated due date
  • Focus on timeliness and quality in campaign launches for clients, including correct linkage between all platforms, Insite insertions for consumption loading, and following all quality guidelines for campaign management
  • Learn to create accounts in 3rd party systems
  • Learn to generate tags
  • Learn to traffic campaigns in DCM, Marin and AdWords
  • Perform post-launch quality reviews and prepare screen shots for clients
  • Learn to prioritize issues and enhancement requests to maintain satisfied customers
  • Learn to Implement renewal campaigns
  • Support implementation of all tracking tags (audience, conversion, 3rd party, 1×1 pixels) across all media channels
  • Learn to perform test bookings to ensure proper tag implementation
  • Participate in the coordination with relevant internal teams to ensure timely and accurate tag implementation
  • Complete regular campaign status checks, both proactively and on request from Media Campaign Manager
  • Learn to troubleshoot issues that affect tracking, pacing, and/or campaign reporting
  • Ensure campaigns are running on pace and within the contractual obligations
  • Confirm that all assets are in compliance with site specifications and properly functioning
  • Use best practices to optimize for performance where necessary while not sacrificing delivery
  • Remain up-to-date on technology and Industry business through trade publications, newspapers and web sites, and assessing the potential impact of industry events/trends on the business
  • Support the evaluation, testing and implementation of new media networks and partners
  • Perform ongoing maintenance; Analyze campaigns and offer optimization recommendations based on software opportunities and troubleshooting expected campaign challenges
  • Monitor delivery of impressions on GDS and take action to mitigate lost revenue
  • Support operational and product requests for Preferred Placement Product line

Qualifications

  • Knowledge and experience working with ad tags, basic HTML and rich media
  • Exposure to contextual and remarketing display campaigns
  • Technically focused to create the best campaigns for customers
  • Extremely detail oriented, well organized, and ability to multi-task in a results oriented business environment required
  • Strong ability to lead and work as part of a team; transparently provides team information, utilizes team expertise when considering options and encourages multiple perspectives

LANGUAGES REQUIRED FOR THE POSITION:

Fluent in English and Spanish, other European language is a plus

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