Enterprise Marketing and Communications Manager

Dynamics of the Role

Reporting directly to theVice President, Global Communications, and this position helps execute andbring to life TransUnion’s overall Enterprise Communication strategy. TheEnterprise communications team is responsible for positioning TransUnion in themarketplace and developing strategic programs to demonstrate and reinforce thatpositioning. This is a small but dynamic communications team that is shapingthe future of TransUnion in the marketplace, with a mandate to build, promoteand protect TransUnion’s reputation.

How You’ll Contribute

The Enterprise Marketing and Communications Manager will be a critical member of the team with responsibilities to:

  • Developfully integrated marketing/communication plans for strategic communicationthemes throughout the year (Story Arcs)
  • Developenterprise-level thought-leadership messaging and materials that set the toneand provide an anchor for vertical and product-level messaging
  • Developvaried and compelling content and determine optimal delivery
  • Coordinatewith vertical marketing leads globally to ensure alignment to the plan
  • Managecomplex projects and enforce deadlines
  • Createsuccess metrics and report on progress
  • Supportcorporate communications efforts
  • Supportcommunications programs that build TransUnion’s reputation internally andexternally
  • Developcompelling content and determine optimal delivery. Deliverables will includeemail messages, presentations, media releases, website content, articles,video, talking points, Q&A, social media content, digital signage, and more
  • Stewardcorporate voice and communication, providing counsel on strategic approach, andsupporting tactical execution, including message development
  • Supportthe planning and execution of enterprise announcements, which typically spanmultiple audiences and channels
  • Supportcrisis communications preparedness activities, including work to strengthen ourplan and processes, as well as issues responses, as part of a cross-functionalresponse team.
  • Contributeto and manage a variety of other brand/enterprise level initiatives, including:
  • Supportingthe corporate and product naming process and requests
  • Identifyingand applying for corporate awards
  • Maintainingand updating TransUnion corporate materials
  • Developstrong relationships with colleagues at various levels throughout TransUnionand within the marketing team including public relations, marketing, internalcommunications, brand, social media, investor relations, government relations,human resources, legal, compliance and more

What You’ll Bring

  • Strategicthinker with big picture vision
  • Abilityto develop messaging that ladders up and down, creating a consistent brandthread through high-level and detailed product communications
  • Excellentproject management skills
  • Outstandingoral and written communication skills
  • Collaborative,team-oriented individual who thrives in a dynamic environment
  • Cross-functionalleadership with the ability to lead by influence
  • Abilityto create integrated, cross-channel communications plans
  • Creativity,flexibility and initiative, with the ability to be resourceful – able to makebig impact with little budget
  • Knowledgeof brand fundamentals and principles
  • Abilityto manage multiple projects at one time while prioritizing, organizing andoptimizing effort
  • Abilityto form strong, collaborative working relationships with colleagues at alllevels, including external stakeholders
  • Expertisein developing, executing and measuring the success of strategic communicationsplans

Qualifications

  • Bachelor’s degree in marketing, communications, English, orrelated field
  • A minimum of 7 years relevant professional experience, preferablyin a comparable industry
  • A strong background in PR, marketing, corporate and externalcommunications
  • PR or advertising agency background a plus

Who We Are

Information is a powerful thing. At TransUnion, we are dedicated to finding innovative ways information can be used to help individuals make better and smarter decisions. We help uncover unique stories, trends and insights behind each data point, using historical information as well as alternative data sources. This allows a variety of markets and businesses to better manage risk and consumers to better manage their credit, personal information and identity. Today, TransUnion has a global presence in more than 30 countries and a leading presence in several international markets across North America, Africa, Latin America and Asia. Through the power of information, TransUnion is working to build stronger economies and families and safer communities worldwide. Our mission is to help people around the world access the opportunities that lead to a higher quality of life, by helping organizations optimize their risk-based decisions and enabling consumers to understand and manage their personal information. We call this Information for Good.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

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