Director Of Product Marketing

1 month agoRedwood City, CA

Role: Director of Product Marketing (remote ok)

Company: Totango, Inc.

Location: Redwood City, CA

Minimum experience level: 5 years

We're looking for a rock-star Product Marketing Director to join our growing team at Totango!

As a critical member of the Marketing team, you'll drive product positioning, sales & marketing enablement, competitive analysis, and Product Marketing content development.  You’ll have a deep understanding of the customer and utilize insights to inform product definition and development in close collaboration with our Product Managers and engineering teams while working closely with our marketing and growth teams to create scalable freemium programs that build loyalty and viral loops that extend our reach. 

You love to take complex concepts and break it down to stories and messaging that captures attention, drives thought leadership and creates demand while constantly seeking ways to improve the trajectory of business metrics. 

You will be driven, and nimble enough to work in a rapidly changing industry, tolerate ambiguity, lead cross-functional teams through influence, and demonstrate problem-solving leadership.

What's your day look like?

  • Develop product marketing strategies including targeting, positioning, messaging, pricing, and rollout sequencing with goals of driving acquisition, lifting conversion rates, increasing engagement and growing revenue 
  • Understand the market landscape, and share that knowledge cross-functionally through competitive analysis
  • Work with cross-functional teams to launch products and ensure consistent and impactful communication across channels to the market and customers (e.g., website, field sales, Customer Success, partners and marketing campaigns)
  • Work with Product and Engineering teams to distill key functionality and benefits into core product marketing messages
  • Create compelling product content (e.g. website copy, blog posts, product videos, customer case studies

What makes you successful?

  • 5+ years of product marketing experience with a SaaS based business
  • Bachelor’s degree in marketing, business, technology, or relevant field of study (MBA preferred)
  • Experience in areas relating to customer engagement, experience, and / or Customer Success
  • Experience with freemium business models and monetization models
  • Exceptional communication skills
  • Strong analytical and problem-solving skills 
  • Ability to prioritize high-impact activities and keep complicated projects moving forward 
  • Track record of successfully influencing and collaborating with cross-functional teams

About Totango:

Totango is rewriting the rules for customer engagement and transforming the way businesses connect with their customers. As the fastest growing and most trusted Customer Success company in the world, Totango enables organizations of all sizes to unleash best-in-class data-driven customer engagements that deliver experiences users crave and outsized business results at scale.  Our platform is used by some of the biggest enterprise and hottest SaaS companies including Zoom, Google, Zeplin, Walkme, and SAP to understand and influence their own customer engagement, to manage customer success, as well as to monitor and predict customer health.

We offer competitive salary, great benefits, and you'd be joining an awesome, collaborative, open culture.  If you know you're the right candidate, we would love to hear from you!



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Job ID: 1006735