VP, Marketing & Communications - EU

Overview

The VP of Marketing, EU & ME is responsible for overseeing the region’s Marketing, digital branding and ecommerce (shared w/ NYC based Digital Commerce team) initiatives with a strong focus on building brand awareness and luxury brand positioning for Tory Burch. This position will support our existing retail locations, our wholesale and specialty partnerships in both the EU and ME, as well as our Digital Commerce business.

Responsibilities

  • Function as key strategic leader, building brand awareness and luxury positioning in the EU & ME
  • Supervise, build and develop the local marketing and ensure consistency through an integrated approach
  • Oversee the execution of the seasonal brand strategy as well as corporate initiatives in the EU & ME
  • Serve as executive contact for local marketing agency(ies) to oversee projects and initiatives to support marketing through offline and online strategy
  • Liaise with TB Corporate marketing teams regularly to understand ongoing and seasonal global initiatives to be leveraged in market
  • Communicate marketing, & event plan to TB corporate on a monthly basis
  • Initiate contact and liaise with external partners, event hosts and 3rd party providers as needed
  • Support the needs of the Sales departments by developing strong relationships with retail, ecommerce, wholesale and specialty partners and new initiatives to grow brand awareness, traffic and sales at all points of distribution
  • Create, manage, and evolve relationships with local print, media and other marketing vendors
  • Develop and Execute (with local team) in-store events and other special promotions following brand guidelines
  • Analyze competitive activities in market place & provide quarterly recaps for HQ
  • Participate in the development and launch of new and existing websites for Tory Burch in the EU & ME
  • Partner with the buying team to understand the buy per market/country
  • Oversee local team’s requests to TB HQ for all printed collateral needs (i.e. invitations, DM, GWP, in-store signage, etc)
  • Web / Social media – liaise with HQ on seasonal strategy and communicate plans to local partners, report on local needs and strategies
  • Work to enhance CRM with boutique managers, wholesale partners and TB HQ; partner with CMO on the evolution of CRM with a keen focus on needs specific to EU & ME
  • Manage annual marketing budgets with support from HQ Marketing, PR and Finance teams
  • Function as executive contact for third-party Marketing agency(ies):
    • Hold regular calls to manage overall strategy
    • Set seasonal brand strategies and goals with third-party agency(ies)
  • Ensure brand integrity and set the standard for the Marketing team when communicating with all external points of contact
  • Support the ongoing development and launches of websites supporting EU & ME; partner with both the local and NYC-based digital commerce teams
  • Partner with NYC-based digital branding team and continue to develop market initiatives to support digital brand presence and increase brand awareness both editorial and marketing-driven

Qualifications

  • 10+ years of experience in local Marketing
  • Experience working closely with PR and developing a localized strategy; (both traditional and digital)
  • Experience in Fashion & Luxury
  • Passion and Enthusiasm for the brand and customer
  • Experience in Digital branding
  • E-commerce, CRM experience a plus
  • Fluent in at least English & Italian, French and German desired


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