Manager, Testing & Optimization

JOB SUMMARY

JOB DESCRIPTION

The Manager of Testing and Optimization is part of the Site Experience team, responsible for driving conversion through site content, features and functionality. This role manages our AB testing agency to run tests on the Optimizely platform. The ideal candidate will be data driven - someone with Google Analytics experience who can analyze site experiences and make strategic recommendations and has a background in retail ecommerce.

Manage our experimentation and optimization programs with CRO Metrics & Optimizely

  • Understand key business priorities and create a testing roadmap for the site to support sales and marketing goals
  • End-to-end involvement in our testing strategy. Ideation and design of our tests, define measurements of success, set up test and control groups, report out on testing results to external teams, and collaborate on how we can iterate and improve
  • Partner with product team to deliver winning tests on our live site


Analyze our customer's online behavior to highlight areas with room for improvement
  • Analyze website data on traffic patterns, order volume, conversion funnel, navigation behavior, product selection and sign up flows. Identify successes, trends, and potential problem areas for testing and improvements
  • Report out on the performance of all tests, as well as features we helped launch as a result of testing


Study Industry Best Practices
  • Regularly review our competitor sites and other web properties outside of retail to gain ideas for improving our user experience
  • Partner on research projects with our partners at L2 re: industry best practices
  • Present business cases for testing based research collected, best in class examples and ROI projections that meet our team goals and objectives


Qualifications
  • Experience with A/B and multivariate testing preferably with tools like Optimizely, Adobe Test & Target or Monetate
  • Experience managing roadmaps of ecommerce initiatives, managing timelines, writing functional requirements and seeing initiatives through execution including reporting out on performance
  • 3-5 years' experience with Google Analytics
  • Experience in the analysis of online marketing, sales and website behavior
  • Experience in working with User Experience designers, Art Directors, Graphic Designers and
  • Copywriters for creative production
  • Experience with Confluence, JIRA, Trello and other project management tools
  • Bachelor's degree required


Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com .


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