Global Director Digital Marketing Strategy

Overview

The Director, Marketing & Digital Strategy will be a hands-on strategic consultant to support the CMO/CDO with key digital and marketing initiatives. This role will work across the organization globally and assist new CMO/CDO with key initiatives, including multi-year strategic planning, holistic marketing investment analyses, omni-channel roadmap, and international digital commerce strategies.

Responsibilities

  • Lead long-range planning processes and develop multi-year strategic presentations for Digital and Marketing functions
  • Support CMO/CDO on ad-hoc strategic initiatives, including marketing investment analyses, ecommerce strategic planning, and global commerce opportunities assessment
  • Identify and analyze new business opportunities, outlining business case, KPIs, and work cross-functionally on key initiatives
  • Provide in-depth market intelligence and competitive insights to inform and drive growth agenda for Tory Burch
  • Manage projects from start to finish, including research, analysis and assessment, and recommendations and implementation
  • Present research and findings to senior leadership & stakeholders

Qualifications

  • Bachelor’s degree and 2+ years in top tier management consulting firm required, MBA preferred
  • 5+ years of career experience
  • Experience with strategic planning, market sizing, complex analysis, and program management
  • Demonstrates ability to dive into detailed projects with a hypothesis-driven and analytical approach and extract actionable recommendations
  • Ability to build cross-functional relationships across a global team and drive change management as well as momentum behind key initiatives
  • Strong verbal and written presentation skills with the ability to synthesize information into compelling executive presentations
  • Self-starter who thrives in ambiguous environments and is able to work under pressure efficiently
  • Experience in retail or consumer-facing businesses preferred


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