Digital Designer, International

JOB SUMMARY

JOB DESCRIPTION

The Designer , will be instrumental in creating a high quality, on-brand shopping experience for the Tory Burch customer in our international markets. In this role you will develop and scale new online experiences for our key marketing messages. You will help us continue to enhance our mobile shopping experience. This position is also key to maintaining a consistent design aesthetic between our domestic and international websites, emails and online marketing.

The design must inspire and inform the customer as well as the internal team. It will also communicate the inspiration behind the brand, seasonal collections and trends. In this role you will help us elegantly marry content and commerce, working closely with our international team.

RESPONSIBILITIES

SEASONAL SITE REFRESHES

  • Maintain seasonal refreshes of our international websites, adhering to existing design templates and brand guidelines
  • Push creative forward and develop new shopping experiences online (with an emphasis on Tmall, WeChat and APAC territories)
  • Adapt seasonal creative for tablet and mobile devices
  • Optimize assets for channels in order to deliver the best experience
  • Create versions of online marketing, adhering to existing guidelines


EMAIL, SOCIAL & DIGITAL MARKETING
  • Design marketing campaigns using existing templates and help explore new templates throughout the season for global channels
  • Ensure consistent creative through the line across digital channels and markets
  • Collaborate with copy team and art directors to concept seasonal messages
  • Research current trends and creative in digital marketing, with emphasis on mobile
  • Propose and explore new techniques to improve our processes for delivery and design


COMMUNICATION/COLLABORATION
  • Serve as a contact person with marketing/merchandising teams for each site refresh
  • Test the website before and after site refreshes, ensure key initiatives and buys are executed and well represented online
  • Align with the retail visual team to ensure consistent storytelling and merchandising
  • Partner with the social/editorial team to ensure alignment on key messages


SPECIAL PROJECTS
  • Create immersive shopping experiences for our key seasonal messages
  • Research and help develop innovative digital marketing campaigns
  • Oversee internal communication requests


ADDITIONAL RESPONSIBILITIES
  • Help create, maintain and adhere to digital design guidelines
  • Visit our boutiques, see the product in person, talk to our stylists, store associates and customer service team


Qualifications
  • Bachelor's Degree (Graphic Design or similar preferred)
  • Mac O/S
  • Mandarin strongly preferred
  • 2-3 years professional experience (E-commerce and/or Retail preferred)
  • Proficiency with InVision
  • Expert knowledge of Adobe CS: Photoshop, Illustrator, InDesign, xD
  • After Effects, and/or motion graphics knowledge preferred
  • UX design knowledge a plus


DESIRED ATTRIBUTES
  • Clean design aesthetic
  • Deep understanding of the category and passion for style, fashion and culture
  • Knowledge and familiarity of APAC markets and major digital platforms
  • Online fluency (websites, blogs, desktop to mobile) and the curiosity to learn more
  • Knowledge of trends and best-practices in the design landscape
  • Strong communication skills and collaborative personality
  • Highly organized, with meticulous attention to details and deadlines
  • Ability to multi-task, adapt and change course easily
  • Flexibility to balance editorial and business needs
  • Self-motivated, resourceful and works with a positive attitude
  • Represent, nurture and sustain the Tory Burch culture and values:
  • We show up with honesty + kindness
  • We work with passion + humility
  • We act with integrity + compassion
  • We lead with excellence + humor


Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com .


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