Art Director, Digital

Overview

The Digital Art Director will be responsible for creating beautiful elevated photography
for the web site and other projects as needed, a larger focus on ready-to-wear,
but overseeing still photography with the team.

Responsibilities

Pre-planning:

 

Research and work on building creative shoot teams:

  • Present photographers & videographers to Design Director
  • Present relevant and on-brand models to Design Director
  • Present hair & makeup stylists to Design Director
  • Create boards of approved & available talent for Creative Director

 

Research and work on developing seasonal shoot direction:

  • Present lighting directions to Design Director
  • Present seasonal hair and make up directions to Design Director
  • Create boards of new directions for Creative Director

 

Concept and present editorial ideas to Design Director & Creative Director

 

 On Set:

  • Direct creative team on set – hair, makeup, photographer & model
  • Direct styling adjustments if necessary
  • Make sure lighting is the approved style guide standard and adjust if necessary
  • Edit each shot on set (if possible)
  • Work closely with digital tech/team to align on standards/direction

 

 Post-Shoot:

  • Edit shoot – making selects for Design Director’s approval
  • Retouching direction – deliver retouching notes to producer

 

 Post-Retouching:

  • Review and give feedback on retouching of all images 
  • Work closely with retouching team to align on standards/direction
  • Cross check clothing for correct colors per samples
  • Approve final shots for producer to load

 

 

 

 

Additional / Ongoing:

 

Q & A site daily

 

 Style guides

  • Review and update style guide + crop guidelines for lay downs 
  • Review and update style guide + crop guidelines for all still photography
    (shoes, handbags, accessories etc.)
  • Update on-figure style guide

 

Develop, improve, and propose new initiatives & ideas to elevate the site & photography constantly.

 

 

Team:

 

  • Oversee Art Directors, nuture & develop their functional expertise & career development
  • Oversee Styling Team, nuture & develop their functional expertise & career development

 

Qualifications

  • BFA (or equivalent degree specializing in design/fine art or related)
  • 7+ years in the design industry or a creative environment
  • Proficient with Indesign & Photoshop
  • Must have the technical knowledge to direct lighting & retouching


Meet Some of Tory Burch's Employees

Katy

Web Developer

Katy creates the code that powers ToryBurch's digital commerce site, creating a seamless user experience and enhancing features as trends and the business change.

Kelsey

Director, Production — Handbags & Accessories

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