Senior Manager, Digital Media Analytics
- Bellevue, WA
Job Description
Media Performance Analytics is a high-profile team of thought leaders and problem solvers who apply rigorous analytics to help assess and steer T-Mobile's paid media spend, driving business growth through our media investments. We combine our ability to dive into the data with sharp business acumen - we understand the drivers of performance through every stage of the funnel and advise senior leadership on key media investment decisions. Are ready to unleash your intellectual curiosity to write the next chapter of the Un-carrier?
Responsibilities
About You
We are looking for a talented leader with an analytical mindset who is passionate about optimize digital media investment in delivering business value to the enterprise. You will lead a team of managers and analysts responsible for evaluating performance across digital paid media channels (Display, Search, Social, etc.). You will structure and manage fast-paced analysis on campaign and channel efficiency in digital media, with a focus on driving high-quality prospective customers throughout the purchase funnel. You will influence digital media investment strategies and provide strong decision support to business owners across the Marketing org. You will regularly deliver and present to executive leadership actionable, data-driven recommendations that optimize T-Mobile's marketing efficiency and deliver business performance.
Your Responsibilities
- Lead team of 4-6 managers and analysts responsible for analyzing performance across digital media channels
- Own prioritization in landing digital media performance data across ad serving platforms (e.g., SA360, Google Campaign Manager, Facebook Ads Manager)
- Provide strong decision support and robust recommendations to business owners based on data-driven analysis, conducting high-profile analysis and delivering data narratives across business groups
- Measure the value of our media investments through attribution of media exposure to prospective customer online and offline actions
- Construct executive level presentations and present complex analytical findings in clear, concise, and decision-impacting manner
- Develop and lead positive, constructive collaborations with one or more cross-functional teams
- Define the methodology and rigor of the group's analysis and clarity and polish of our output
- Coach team members in elevating work product and strengthen development areas to support career growth
Qualifications
•Your Qualifications
- 7+ years overall professional experience in analytics, management consulting, or similar roles - with 2+ years managing teams
- Passion for leading teams to coaching team members, enhancing overall team performance, and facilitating professional growth
- Relevant experience in analyzing marketing performance, especially analyzing API and log-level data from digital media/measurement platforms (e.g., SA360, Google Campaign Manager, Facebook Ads Manager)
- Proficient in SQL and comfortable with efficiently querying large databases
- Ability to structure ambiguous problems in a complex media portfolio and develop data-driven insights
- Clear communication of analytical findings across audience types (subject-matter-expert and non-technical) and levels (peers and executives)
- Excellent prioritization skills, self-motivation and the capacity to work under tight deadlines
- Willingness to learn and develop new analytical skills and approaches in a fast growing, dynamic business
- Relevant experience preferred in one or more of: telecommunications, consumer electronics, finance, or subscription business
- MBA with quantitative field in undergraduate degree -or- MS/MA/PhD in a quantitative field (e.g., engineering, operations research, computing science, statistics, economics, finance), -or- equivalent experience
- Marketing-related specialization/coursework a plus
Minimum Qualifications
• At least 18 years of age.• Legally authorized to work in the United States.• High School Diploma or GED.• Pre-employment background screen.
Company Profile
As America's Un-carrier, T-Mobile USA, Inc. (NASDAQ: "TMUS") is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company's advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile USA. Inc. provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile. For more information, please visit http://www.t-mobile.com
Applicant Privacy Policy
We are committed to maintaining your trust by respecting and protecting your privacy. For more information about how T-Mobile processes the personal data of job applicants, please visit Applicant Privacy Policy.
Back to top