Job Description

Media Performance Analytics is a high-profile team of thought leaders and problem solvers who apply rigorous analytics to help assess and steer T-Mobile's paid media spend, driving business growth through our media investments. We combine our ability to dive into the data with sharp business acumen - we understand the drivers of performance through every stage of the funnel and advise senior leadership on key media investment decisions. Are ready to unleash your intellectual curiosity to write the next chapter of the Un-carrier?
Responsibilities

About You

We are looking for a driven self-starter with an analytical mindset who is passionate about delivering business value - and determining how Programmatic Display investments can best deliver that value. You will conduct fast-paced analysis within programmatic platforms in driving high-quality prospective customers forward in the purchase funnel and resulting in incremental enterprise value. You will regularly deliver and present to executive leadership actionable, data-driven recommendations that optimize T-Mobile's marketing efficiency and deliver business performance.
Your Responsibilities

• Own analysis of Programmatic Display investment supporting key initiatives launched by T-Mobile, including Un-carrier moves, demand gen offers, and brand campaigns
• Provide strong decision support and robust recommendations to business owners based on data-driven analysis, conducting high-profile analysis and delivering data narratives across business groups
• Measure the value of our Programmatic Display investments through attribution of media exposure to prospective customer online and offline actions, and reading incrementality test results
• Support construction of executive level presentations and present complex analytical findings in clear, concise, and decision-impacting manner
• Develop and lead positive, constructive collaborations with one or more cross-functional teams
• Help to build standing visualizations (e.g., Tableau, PowerBI) for ongoing monitoring and self-service for key stakeholders

• 5+ years of professional experience in analytics, strategy, or management consulting roles
• Relevant experience in analyzing marketing performance using API- and log-level data from one or more programmatic platforms (e.g. DV360, The Trade Desk, Amazon Advertising Platform, etc.)
• Proficient in SQL and comfortable with efficiently querying large databases
• Ability to structure ambiguous problems in a complex media portfolio and develop data-driven insights
• Ability to collaborate with and influence others on business outcomes with fact-based recommendations
• Ability to communicate analytical and quantitative subjects clearly across audience types (subject-matter-expert and non-technical) and levels (peers and executives)
• Excellent prioritization skills, self-motivation and the capacity to work under tight deadlines
• Willingness to learn and develop new analytical skills and approaches in a fast growing, dynamic business
• Relevant experience preferred in one or more of: telecommunications, consumer electronics, finance, or subscription business

• MBA with quantitative field in undergraduate degree -or- MS/MA/PhD in a quantitative field (e.g., engineering, operations research, computing science, statistics, economics, finance), -or- equivalent experience
• Marketing-related specialization/coursework a bonus