Consumer Insights Manager

As America’s Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company’s advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 58 million wireless subscribers and provides products and services through 70,000 points of distribution.This position is responsible for delivering customer and market insights to T-Mobile Marketing (Product Management and Segment Marketing) and Product Development business owners. Position assists in all phases of qualitative and quantitative primary research including creation of project briefs, vendor selection and management, drafting surveys, moderator’s guides, and screener questionnaires, analysis and presentation of research findings. Position writes reports by synthesizing data and provides actionable recommendations, presenting findings to Sr. Manager and Director-level business owners.4 + years’ experience in marketing research on consumer products on either agency or client side. Stronger requirements around quantitative research experience, but qualitative research experience is desired

4 + years research design experience and training

3 + years’ experience using syndicated research in an analyst, planning, or product management function with demonstrated ability to research specific topics and deliver insights that answer or address specific business or customer questions

2 + years translating research results and analysis into customer targets and product/service recommendations

Ability to manage objectives and timelines for research studies, reviews and analyzes gathered data, and reports on data integrity to assist in the execution of a marketing research plan

Understands the four influencers of buying behavior: cultural, social, personal and psychological and how to find ways to reach and serve the market more effectively, and able to identify consumers’ needs and expectations from a variety of sources and present information in an easy-to-understand communication format for internal and external stakeholders

Ability to identify and understand issues, problems, and opportunities; compare data from different sources to draw conclusions; use effective approaches for choosing a course of action or developing appropriate solutions; take action that is consistent with available facts, constrains, and probable consequences

Market Research

Research Vendor Management

Market Analysis

Customer Needs Identification

Business Case Analytics High School Diploma/GED

Social Sciences/Marketing or relatedRequires competency in customer focus, change & innovation, strategic thinking, relationship building & influencing, talent management, results focus and inspirational leadership.

Scopes and conducts primary research including writing requests for proposals, supplier selection and management, project kickoff, and getting the research to field

Works with stakeholders to identify business needs, writes research plans and proposals to address those key business questions

Mines existing surveys and consumer data on a regular basis, to deliver insights regarding consumer satisfaction and usage behavior

Summarizes data analysis into actionable reports and presents results and recommendations

Summarizes data analysis into actionable reports and presents results and recommendations

Designs research and makes methodological recommendations, drafts survey questionnaires and moderator’s guides

Manages biannual and quarterly product studies, including product lineup and satisfactionWe Take Equal Opportunity Seriously – By Choice

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination or harassment based upon any of these factors is wholly inconsistent with our Company values and will not be tolerated. Furthermore, such discrimination or harassment may violate federal, state, or local law.

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