TikTok Shop - Special Project Expert, Integrated Marketing (Singapore, E-commerce)
Responsibilities
About our team
Our SEA Integrated Marketing & Communication team is a dynamic group of creative minds, strategists, and marketing enthusiasts who are passionate about redefining the way people shop online. As a pivotal part of E-commerce Business, we work tirelessly to showcase the innovative potential of our platform, bridging the gap between users and their favorite contents & products. The team's core responsibility is to craft and execute integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. We build brand awareness, drive user engagement, and enhance the overall shopping experience.
Own and evolve the performance calibration methodology - from GMV target setting to scenario-level distribution and traffic attribution - while building and maintaining the attribution foundation required for long-term automation and operational efficiency.
1) Calibration Model Ownership & Structural Decomposition
- Own the complete calibration framework for performance planning and target setting across campaigns.
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- Develop structured decomposition from GMV → scenario → channel → traffic → conversion → value.
- Build underlying attribution logic where not yet existing, ensuring clarity on what drives performance and under which conditions.
- Validate calibration logic through retro-analysis, variance explanation, and performance tracing.
- Expand calibration precision over time - shifting from estimate-based to measurable driver-based modeling.
- Evolve methodology to support automation and system-based computation instead of manual modeling.
2) Attribution Framework Building, Maintenance & Automation Evolution
- Establish and standardize attribution definitions, tagging logic, and measurement methodology.
- Where gaps exist (data collection, granularity, tagging), work with DS/Infra to build foundational attribution components.
- Maintain and continuously refine attribution quality to ensure data reliability over time.
- Manage the lifecycle of attribution evolution:
- Define - attribution logic, taxonomy, measurement
- Build - dashboards, tagging systems, structured data pipelines
- Maintain - consistency, updates, correctness, documentation
- Automate - shift recurring attribution workflows to programmed or AI-assisted execution
- Ensure attribution visibility supports forecasting, diagnosis, and scenario optimization.
- Develop long-term automation pathways to reduce manual effort and accelerate insight turnaround.
3) Data Partnership & Analytical Interpretation
- Serve as the liaison between Ops, DS, and xFN in translating business questions into measurable data structures.
- Ensure clarity and consistency in metric definitions, data tagging, and analytical methodology.
- Support internal adoption of data-driven decision-making through structured knowledge sharing
This is not just analysis.
This is system-building.
This is institutional logic ownership.
This is creating the engine behind performance planning.
Qualifications
Minimum Qualifications:
- Bachelor's degree in business, operations or other relevant / quantitative disciplines
- 5+ years of experience in management consulting, operations, strategy or strategy role within a fast-paced technology company, preferably e-commerce
- Strong problem solving and analysis skills, ability to solve complex and diverse business problems (commercial, operational, organizational) and synthesize findings into structured communication documents.
- Advanced analytical skills; ability to gather data and structure it in a meaningful way for analysis and modeling, create reports and influence decision making. Advanced spreadsheet skills needed for the role
- Strong stakeholder management skills, ability to manage and work together with multiple stakeholders, both from strategy and operational side.
- Self-starter with the ability to work independently, multitask, adapting to changing priorities. Results and detail oriented, with strong commercial / business acumen
- Able to work under pressure and tight timeline
Preferred Qualifications:
- E-commerce and/or strategy consulting experience is preferred
- Knowledge of SQL is highly preferred
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.