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Publisher Strategy Manager - Global Content

AT TikTok
TikTok

Publisher Strategy Manager - Global Content

New York, NY

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

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At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team:
The Content organization provides best-in-class management, education, and support for creators and publishers to drive deeper engagement on TikTok, resulting in increased reach and protected with appropriate moderation. Content Strategy & Policy is one of its three pillars (alongside Creators and Publishers) and serves as the "connective tissue" within our organization, focused on the centralized data analysis, metrics, content strategy, editorial policy, and cross-functional alignment efforts--especially with Product, Algo, and Trust & Safety-- needed to prioritize our approach around the world.

We are looking for a Publisher Strategy Manager who will work on the Content Strategy & Policy to build consensus and alignment among executive leadership. In this role, you will help to identify mid-to-long term initiatives that require strategic support and assist with ongoing initiatives that span across multiple XFN teams.

Responsibilities:
- Develop coherent recommendations and frameworks for complex and ambiguous business challenges, backed by holistic and comprehensive insights
- Understand and champion the needs of publishers within TikTok, and drive business decisions that bring value to all stakeholders
- Liaise between Product, Data Science, Operations, Marketing, Legal and Business Development teams to gather insights and facilitate consensus for key decisions
- Conduct market research to identify trends about the future of publisher businesses and engagement models with platforms
- Build financial models and business cases to greenlight investment and partnership opportunities

Qualifications

Minimum qualifications:
- Experience in the media, entertainment, technology, consulting and / or banking industries; with a demonstrable track record of corporate and / or product strategy projects
- Proven experience building consensus and alignment among executive leadership
- Deep understanding of the dynamics between large rights holders and digital content platforms, including content creation, marketing and monetization
- Holistic strategy skillset, including quantitative and qualitative research, insight synthesis, financial modeling and business case development

Preferred Qualifications:
- Excellent written and verbal communication
- Experience influencing cross-functional partners without direct authority
- Familiarity with media and entertainment product development, features and mechanics
- MBA or equivalent graduate degree

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $110000 - $165000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): New York, NY, USA
Job ID: TikTok-7436559618113210631
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at TikTok.