Brand Partnerships Manager, Automotive - Global Business Solutions - London

Responsibilities

At TikTok, our Brand Partnerships Managers are at the forefront of building long-term relationships with the world's most iconic brands. Within the Auto team, you will help shape the future of automotive storytelling on TikTok - partnering with leading manufacturers, dealerships, and emerging EV brands to drive innovation, cultural relevance, and measurable business impact through our most creative and high-performing advertising solutions.
As part of the wider Luxury & Auto team, you'll play a key role in defining how automotive brands connect with audiences on TikTok - inspiring them to show up in ways that are entertaining, authentic, and influential.

Responsibilities:
- Grow TikTok's business within the Auto vertical, working closely with leading and emerging automotive brands.
- Identify and unlock new business opportunities to fuel long-term growth.
- Lead senior client relationships and drive adoption of TikTok's ad products, creative solutions, and strategic best practices.
- Engage with C-suite stakeholders to build trusted partnerships and grow revenue.
- Shape TikTok's external narrative in the Auto category through thought leadership and proactive client engagement.
- Act as a product and strategy expert, guiding clients and agencies through the evolving TikTok ecosystem.
- Provide education and insights on platform trends, creative excellence, and performance strategies.
- Collaborate cross-functionally with creative, product, and measurement teams to elevate campaign outcomes.
- Monitor performance and deliver insights to drive continuous improvement and tangible business results.

Qualifications

Minimum Qualifications:
- Experience in media sales, digital marketing, social or brand partnerships, ideally within automotive, tech, or performance sectors.
- Understanding of auction-based buying models, lead generation, and full-funnel marketing strategies.
- Strong track record of managing senior client and agency relationships, including C-level engagement.
- Analytical and strategic thinker with a solutions-oriented mindset.
- Excellent communication and presentation skills, with a flair for storytelling.
- Collaborative, entrepreneurial, and culturally curious

Preferred Qualifications:
- Experience in automotive marketing, mobility, or related digital industries.
- Familiarity with creator marketing, platform trends, and automotive communities on TikTok.
- Comfortable working in a fast-paced environment with evolving priorities.