Brand Partnerships Manager, Apps & Gaming - Sweden

Responsibilities

TikTok's Partnership Managers are responsible for building long term partnerships with clients across Europe, to educate and inform them about commercial opportunities within TikTok. Our innovative advertising products are high-impact and engaging. We create a native experience for our users and develop deep connections with our brands.

Responsibilities:
• Drive business growth within the Apps & Gaming vertical, positioning TikTok as a key partner for the industry.
• Identify and unlock new business opportunities, helping brands drive business results with performance driven campaigns
• Lead and expand strategic client relationships, accelerating product adoption and scaling innovative solutions with a focus on lower funnel campaigns.
• Act as an ambassador for TikTok in the market, shaping the platform's external narrative within the Apps & Gaming
• Collaborate cross-functionally with product, marketing, operations, measurement and legal teams to continuously improve client results.
• Analyse campaign performance and translate insights into actionable recommendations to maximise impact.

Qualifications

Minimum Qualifications:
• Proven track record of achieving and exceeding revenue goals.
• Experience working directly with clients or agencies in the Apps & Gaming sector.
• Experience in digital and programmatic sales, app monetisation experience is a plus.
• Ability to analyse campaign data, identify trends, and deliver clear strategic recommendations.
• Knowledge and understanding of tracking, attribution and measurement (Pixel, Events API (CAPI), MMM, MTA, MMP, SKAN etc)

Preferred Qualifications:
• Experience building persuasive presentations using industry insights and internal data.
• Knowledge of self-serve advertising platforms, auction dynamics, and biddable media buying.
• Strong network and proven ability to establish senior-level relationships (up to C-level) with Apps & Gaming advertisers