VP, U.S. Wealth Client Marketing Campaigns Manager

VP, U.S Wealth Client Marketing Campaign Manager
The US Wealth Client Marketing (Campaign) Manager, VP is a member of the Client Marketing team which works to develop and execute comprehensive marketing strategies and campaigns supporting Nuveen’s US Wealth business.  Client marketing is the main interface to the Distribution team, and is responsible for executing strategic campaigns designed to acquire, develop and retain clients, leveraging audience segmentation and distribution model.  The VP will demonstrate solid subject matter expertise on financial products and the markets, experience with execution of marketing campaigns leveraging data and automation, and understanding of intermediary distribution and the needs of financial advisors.  Position will report to the Managing Director of US Wealth Client Marketing.

• Execute marketing campaigns focused on acquiring and cross-selling advisors, utilizing audience segmentation, digital and social touchpoints, and data analytics

• Serve as marketing leader over the mass market sales effort; managing a small team, leads an agile working group with marketing and distribution stakeholders testing new marketing tactics, events, social media strategy and email outreach

• Collaborate with brand, design, content, events, product and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources

• Represent the team on content for select web pages, and thematic subscriptions, and events in support of acquisition

• Collaborate and help manage ETF efforts with mass market team, including events and strategic outreach via social and email, as well as model portfolios and DCIO support

• Represent viewpoint of financial advisors in content generation process with marketing partners to be utilized for web, email, social, thought leadership, etc

• Manage multiple projects at once, meeting deadlines
   

Educational Requirements

• University (Degree) Preferred
   

Work Experience

• 5+ Years Required; 7+ Years Preferred
   

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
8PL

Required Qualifications:

• Five plus years related financial services marketing or industry experience
• Five plus years of  excellent collaboration,  people and verbal and written communication skills demonstrated in a team environment
• Five plus years of experience executing marketing campaigns, utilizing marketing technology tools such as email automation systems, workflow tools, social content platforms, etc
• Five plus years of existing experience executing marketing initiatives with measured results
• Five plus years of experience as a leader mentoring and coaching a team

Preferred Qualifications:

• BA/BS in Marketing or Business administration or related field
• Seven plus years related financial services marketing or industry experience
• Alternative asset class and ETF knowledge and products a plus
• Ability to build relationships and influence across a large, matrixed organization

Potential Salary: $128,800.00 USD

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

Nuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.com

COVID-19 Vaccination

TIAA requires all U.S. employees to be fully vaccinated against COVID-19 and provide documentation of full vaccination, unless you qualify for an accommodation as determined by TIAA consistent with applicable law.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

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Read more about the Equal Opportunity Law here.

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