Content Strategist

Thumbtack is a local services marketplace that connects customers with the right professionals for anything they need done. Every day we rally around the impact Thumbtack has on people’s lives — helping people plan their perfect wedding, families improve their homes, and small businesses grow and thrive. Thumbtack today has 1,100+ types of services, millions of customer requests, and hundreds of thousands of paying professionals. Join our growing team in the quest to build THE destination for anything you need done.

About the Product Design Team

We’re a tight-knit, collaborative, and highly iterative group. You’ll work closely with designers and product managers to launch and evolve product features. You’ll partner with User Research to gain insights from data. You’ll work closely with Product Marketing to craft and deliver communications through the right channels at the best times. You’ll also sync regularly with other writers at Thumbtack to maintain a cohesive voice across all customer-facing communications.

About the Role

We’re looking for a seasoned writer who has the analytical and problem-solving skills to work through complicated UI experiences on both mobile and web. As a content strategist, you’ll be expected to create coherent, consistent messaging while passionately advocating for the needs of the user. Working closely with design and product marketing teams, you will influence product positioning and communication strategy.


As a content strategist at Thumbtack, you will:

  • Create UI and feature launch copy in the Thumbtack voice across all product communications
  • Work closely with the product team to develop user-focused positioning and narratives in support of features and experiences
  • Ensure voice and content consistency with marketing, content marketing, and customer support
  • Maintain guidelines and evangelize learnings through the Thumbtack style guide
  • Identify opportunities for impactful A/B copy tests and participate in user interviews
  • Collaborate on cross-functional teams with designers, engineers, product managers, marketing team members, and product marketing managers

Must-Have Qualifications

  • 5+ years of experience as a content strategist or UX writer, ideally in tech
  • Experience crafting user experiences through in-product copy
  • Experience writing and editing for consumer and ideally business audiences
  • Experience with projects involving design, brand, marketing, and product
  • Experience identifying and communicating feature values to users
  • Experience leading content projects and presenting your copy recommendations
  • Ability to multi-task, juggle multiple work streams, and deliver copy on tight timelines

More About Us

Thumbtack is the destination for getting things done—from house remodeling to event planning to music lessons and more. Each year, more than 200,000 professionals across the country service a growing 5 million Thumbtack projects in 1,100+ unique categories. Founded in 2009 and headquartered in San Francisco, Thumbtack has raised more than $275 million from Sequoia Capital, Tiger Global Management, Javelin Investment Partners, Baillie Gifford, and Google Capital.

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Meet Some of Thumbtack's Employees

Marian S.

Marketing Manager

Marian works on Thumbtack's Relationship Marketing Team. She engages and builds client-relationships with Thumbtack pros—collecting and sharing success stories through the company's newsletters and blogs.

Yue Z.

Product Manager

Yue oversees Thumbtacks engineers and designers, supervising product planning and execution. She ensures current and future products function smoothly and successfully support Thumbtack’s outlined business goals.

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