Acquisition Marketing Manager

Thumbtack is a local services marketplace that connects customers with the right professionals for anything they need done. Every day we rally around the impact Thumbtack has on people’s lives — helping people plan their perfect wedding, families improve their homes, and small businesses grow and thrive. Thumbtack today has 1,100+ types of services, millions of customer requests, and hundreds of thousands of paying professionals. Join our growing team in the quest to build THE destination for anything you need done.

About the Pro Marketing Team

Our pro marketing team is devoted to helping pros get hired and successfully grow their businesses with Thumbtack.  We create a range of marketing programs to acquire, coach, motivate, and engage our pros.

About the Role

You’ll help drive professional acquisition for Thumbtack through digital marketing campaigns. This role is an opportunity to work on both strategic, long-term plans as well as own the management of the tactical, day-to-day elements of our digital marketing efforts. Thumbtack is a fast-paced, highly collaborative environment, and you can  expect to work with team members across our organization to create strong digital programs that directly impact our business.  You’ll synthesize campaign data from marketing efforts to drive channel optimizations as well as analyze impact of these efforts to the overall marketplace.


  • Work closely with our Pro Acquisition Manager to manage Thumbtack’s digital acquisition marketing efforts
  • Develop, execute, and measure large scale digital marketing campaigns across SEM and Facebook
  • Monitor and analyze campaign performance to drive continuous improvements in KPIs
  • Partner with digital marketing peers and agencies to deliver campaigns meeting company business objectives
  • Constantly dive into campaign performance metrics to maximize yield and surface new learnings for digital acquisition and the company in general
  • Leading testing and optimization efforts around ad creatives and landing pages to maximize yield
  • Staying current on digital best practices and the competitive landscape

Must-Have Qualifications

  • 3-5 years experience in online marketing at a digital advertising agency or tech company. Minimum 2-3 years operational SEM role required
  • Demonstrable mastery of marketing platforms including Google Adwords,Facebook, Google Analytics, Pinterest,
  • Highly attentive to detail, curious, data-driven, with strong problem-solving skills
  • Advanced  analytical skills, including experience in spreadsheets, SQL, analytics, dashboard creation and bid management tools
  • Ability to work cross functionally with Marketing, Product and Design teams
  • Excellent verbal and written communication skills

Nice-To-Have Qualifications

  • Knowledge & experience with ad management platforms, such as Nanigans, Kenshoo or others
  • Experience with landing page optimization and A/B testing projects and tools
  • Experience with API integrations
  • A keen understanding of small business owners and the challenges they face in growing their businesses.

More About Us

Thumbtack is the destination for getting things done—from house remodeling to event planning to music lessons and more. Each year, more than 200,000 professionals across the country service a growing 5 million Thumbtack projects in 1,100+ unique categories. Founded in 2009 and headquartered in San Francisco, Thumbtack has raised more than $275 million from Sequoia Capital, Tiger Global Management, Javelin Investment Partners, Baillie Gifford, and Google Capital.

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Meet Some of Thumbtack's Employees

Marian S.

Marketing Manager

Marian works on Thumbtack's Relationship Marketing Team. She engages and builds client-relationships with Thumbtack pros—collecting and sharing success stories through the company's newsletters and blogs.

Yue Z.

Product Manager

Yue oversees Thumbtacks engineers and designers, supervising product planning and execution. She ensures current and future products function smoothly and successfully support Thumbtack’s outlined business goals.

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