Senior Director, Web Marketing

Thomson Reuters Legal is on a mission to create a world-class B2B marketing organization. We have an exciting new opportunity available for the right candidate in our newly created Central Marketing organization. First and foremost, the right candidate is a strong leader, change agent, and expert in all things web and digital.

This Sr. Director of Web Marketing role will be responsible for driving the digital vision, strategies, and priorities that are needed to define, develop, and optimize new and existing digital customer experiences in order to drive meaningful customer and business impact. This role will be responsible for running a central marketing web team, but will also need to work across the Thomson Reuters' matrix to align, coordinate, and deliver on the full digital customer journey.

This role will lead a team that is responsible for the global strategies for web, demand generation, marketing, and ecommerce, and as such is an integral function of the Thomson Reuters Legal Central Marketing organization, as well as the overall TR web initiatives and priorities. This hands-on role will be responsible for delivering measurable marketing and business objectives by driving changes and improvements to not only what gets built, but also how it gets built, and why.

Strong people leader and project management skills are critical to successfully deliver upon multiple Web initiatives simultaneously. In addition to Web expertise, this position requires a user-centric mindset, a focus on continuous improvement and ability to collaborate effectively with cross-functional global teams.

Reporting to the VP, Central Marketing, an ideal candidate will also have a broad understanding of:

  • Web strategy and marketing, including prospect journey, content marketing, personalization, conversion testing & optimization, Search Engine Marketing (SEO), and web analytics
  • Ecommerce, including ecommerce site technology, simple merchandising, promotions and offers, testing and optimization, and hitting ecommerce revenue quota

Primary Accountabilities

  • Web Leadership - Lead the development of a world-class marketing web ecosystem and drive the organization towards a modern marketing infrastructure, and design, implement, and manage a "customer-first" architecture and user experience on global web properties.
  • Customer Advocacy - Serve as a strong advocate for the prospects, customer and end users, leveraging quantitative and qualitative data, along with the voice of the customer, to champion customer-centric improvements and to ensure the digital customer experience continually improves.
  • Web Marketing – Develop and execute on core traffic drivers, including SEO/PPC, etc. based on corporate, regional and go-to-market objectives. Evaluate current technologies, strategies, and integration opportunities and drive improvements that further engage and convert Web visitors.
  • Web Content Marketing – Manage transition to new CMS platform, and establish process and approach to manage and update content, test and optimize user flows, and personalize to fit the needs of the customer
  • Testing & Optimization – Monitor, measure, recommend and implement Web changes to support conversion optimization goals for both the prospect and customer experiences
  • Web Evangelist - Champion, evangelize, and educate CoE stakeholders on best practices in UX design and Web Product Management that drives engagement, conversion and customer loyalty.
  • Web User Experience (UX) – Mentor a UX/UI team that conducts experience research information architecture, interaction design. Define, design and optimize information architecture and user experience, and work collaboratively with the marketing team to champion user experience best practices. Lead UX team members in developing wireframes, concept design mockups, and clickable prototypes to illustrate the design approach, gain stakeholder buy-in and ultimately support customer engagement
  • Team management: Manage direct, contractor and agency resources, and collaborate cross-functionally with global demand generation teams to achieve collective digital marketing lead acquisition and conversion goals.

Experience:

  • 10 years of experience leading web and digital marketing initiatives, including experience with global sites (B2B highly preferred), ecommerce, and experience leading large scale implementation projects including website re-platforming.
  • Strong understanding of online marketing trends and best practices for building digital experiences for B2B prospects and customers, including in-depth knowledge and hands-on experience in establishing and managing search engine marketing strategies (SEO, PPC) and ecommerce.
  • Strong, professional team player who can communicate, collaborate and influence effectively with stakeholders at all levels of the organization, along with exceptional ability to forge strong cross-functional relationships with internal stakeholders
  • Demonstrable understanding of all aspects of web strategy, including but not limited to information architecture, user experience, web design, web development, content strategy, search, conversion optimization, and analytics. Agile/Scrum experience; experience working with modern development environments for web and mobile.
  • Experience or familiarity with Adobe Experience Manager (AEM) CMS is a huge plus.
  • Excellent project management skills and commitment to deadlines, processes and policies, with demonstrated ability to build great digital products on time and with a focus on revenue opportunities.
  • Experience leading CMS platform, content marketing, and journey mapping.
  • Bachelor's degree required; Degree in applicable field preferred.

Thomson Reuters provides professionals with the intelligence, technology and human expertise they need to find trusted answers. We enable professionals in the financial and risk, legal, tax and accounting, and media markets to make the decisions that matter most, all powered by the world's most trusted news organization.

Thomson Reuters provides professionals with the intelligence, technology and human expertise they need to find trusted answers. We enable professionals in the financial and risk, legal, tax and accounting, and media markets to make the decisions that matter most, all powered by the world's most trusted news organization.

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one – collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 50,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Bring your ambition to make a difference. We'll bring a world of opportunities.

As a global business we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit thomsonreuters.com/careers.

More information about Thomson Reuters can be found on thomsonreuters.com.


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