Manager, Lead Solutions Operations
Your Impact at FindLaw, part of Thomson Reuters
As the Manager, Lead Solutions Operations you will be responsible for developing integrated campaign strategies to support customer acquisition through lead generation, qualification and quality. You will lead teams that generate creative campaigns, source leads through trusted affiliate partners, and lead trafficker functions that advance all activities through execution. This is an exciting role where you will need to showcase leadership, data analysis and operations expertise, effective communication skills, executive presence, work through barriers, and a strong ambition to develop and execute marketing plans to help achieve revenue, retention and customer excellence goals.
- Lead our day-to-day lead generation efforts, including producing new lead generation goals and forecasts by campaign and campaign type, setting and holding accountable the budget spend priorities, and measuring overall revenue, retention, product margin results against plans
- Develop campaign strategies that use the full scope of lead marketing programs, affiliate marketing, TV advertising, Social Media, PPC, email, and cultivating FindLaw properties and programs
- Systematically monitor and analyze trafficker performance against lead and other marketing goals and overall past performance
- Continually drive Marketing return on investment to optimize program and ongoing growth, while looking for areas for additional investment in time and money
- Manage teams of Affiliate Marketers, Traffickers and Creative staff
- Identify, develop and drive operational improvements for increased effectiveness and efficiencies
- Build operational measures for affiliate and lead quality and conversion
- Identify analytics and reporting needs to align with margin, CPL, conversion goals
Thomson Reuters provides professionals with the intelligence, technology and human expertise they need to find trusted answers. We enable professionals in the financial and risk, legal, tax and accounting, and media markets to make the decisions that matter most, all powered by the world's most trusted news organization.
We prefer a minimum of 8-10 years of related experience
We require 3-5 years experience in leading others, lead generation and demand creation (high tech in B2B preferred) that values diversity and inclusion
Proven experience working with Sales and Product on pipeline development
Shown to be highly self-motivated, passionate, results oriented, with a consistent record of results
Management courage and willingness to challenge status quo
Demonstrated personal dedication to push your career forward
Bachelor's degree in Marketing, Advertising, Communications, Legal, or related field
PMP, Six Sigma, Big Data Analytics, CSM, Google Ad Words certifications preferred
FindLaw is the leading provider of business development solutions for law firms and home to the largest online destination for people with legal needs (www.findlaw.com). Our integrated marketing solutions help law firms grow their practice through strategic marketing approaches that drive results. The growth and success of our business is the direct result of our diverse teams of talent that are creative, dynamic, and just plain knowledgeable. We recruit and retain the best professionals from across the country that bring an array of expertise to the table, including legal experts, tech talents, marketing wizards, data geeks, and digital strategists.
Our benefits package includes all the usual suspects: medical, dental, retirement savings, paid time off, etc. In addition, people grow here. We've worked hard to make this a great place for our people to contribute so they can grow and help us grow. As part of the global Thomson Reuters family, employees benefit from unlimited career development opportunities to help them on their professional path of success.
This part is about you. Are you a motivated professional who has a natural bias towards action? Are you a natural collaborator who knows how to advocate for your position yet respects the value of different perspectives? Do you know your stuff and still want to learn even more? Do you understand that being competitive means being flexible and knowing that change can be fun? Do you care about culture and understand that you play a role in shaping it? Most importantly, do you find yourself nodding "yes," as you read this job description? If so, you should work at FindLaw, part of Thomson Reuters.
At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one – collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 50,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Bring your ambition to make a difference. We'll bring a world of opportunities.
As a global business we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit thomsonreuters.com/careers.
More information about Thomson Reuters can be found on thomsonreuters.com.
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