Events Manager F&R
Reporting to the Head of Event Marketing, Americas the role will be responsible for building and managing high impact events that support the regions business requirements and achieve measurable results. The role will manage events end-to-end, including pre and post event communications. Evaluation and measurement of events will be crucial, along with an innovative approach in order to drive a step change in the impact of our events program. This role will work closely with marketing colleagues in the region, sales, market development and central marketing functions to co-ordinate requirements and act as a center of expertise for events activity in the region.
Role responsibilities and accountabilities
- Support the Americas business objectives and campaign priorities through successful end-to-end planning, management and evaluation of Event activities.
- Delivering and measuring against agreed upon targets such as ROI, sales leads, attendance, contacts and feedback.
- Ensure continuous high service levels in all aspects of event management, providing transparency on spend to drive cost efficiencies, ensuring that marketing ROI is maximized.
- Investigates and negotiates destination options, properties, airfare/transportation and F&B.
- Represent and deliver service excellence that is in keeping with our brand.
- This role may or may not have subordinate employees.
- May include planning and logistics of internal events and meetings such as sales conferences or kick-offs.
- Demonstrated success in event management (3 years minimum).
- Superior organizational skills with an innate attention to detail.
- Ability to manage time and juggle multiple priorities to execute high quality deliverables.
- Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.
- Ability to travel and work evenings, and weekends and sometimes through holidays.
- Strong customer focus, both internal and external.
- Superior communications skills, especially written. The ability to write strong pre-event and post-event communications, internal postings about the event and post-event debriefs.
- Strong social media skills. The ability to use social media to help promote b2b events for promoting and event, finding potential attendees and creating a buzz around the event.
- Financial services and b2b background helpful. The ability to understand the different asset classes and how market data works in the world of finance would be advantageous.
- ROI driven with strong analytical skills and the ability to develop clear performance measurement indicators.
- Demonstrated background managing and leading complex events projects in a highly matrix, fast paced, multiple stakeholder environment.
- Strong project management skills.
- Excellent verbal and written communication skills.
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