Digital Marketing Specialist

The Washington Post is seeking a self-motivated and knowledgeable Digital Marketing Specialist to join our Digital subscriptions team. The ideal candidate has a strong appreciation for news media/journalism, is excited about digital marketing strategies, and is comfortable with a fast-paced work environment and strict deadlines. This position will be primarily focused on executing digital marketing campaigns for both new subscriber acquisition and existing subscriber retention.

Responsibilities

  • Execute digital marketing campaigns across multiple channels, including: paid social, SEM, onsite modules, in-app, and others
  • Collaborate with design, product, newsroom, and engineering to launch successful campaigns
  • Monitor campaign performance and make live edits
  • Supply digital subscription team with reports from channel analytics and in-house data systems
  • Provide competitor analysis/research

Requirements

  • Bachelor degree in marketing, journalism, or related field
  • 2+ years of digital marketing experience
  • Extensive knowledge of and interest in digital apps and mobile sites
  • Familiar with multi-channel campaign execution (email, social, SEM, and additional channels)
  • Experience with marketing software, data systems, and reporting tools
  • Knowledge of JIRA, Confluence, and other Agile workflow tools a plus
  • Effective communication and collaboration skills
  • Self-motivated and resourceful

INDVAR


Meet Some of The Washington Post's Employees

Bhavya K.

Lead Developer

Bhavya leads the Mobile Team and pushes her staff to develop apps—primarily on Android—for the organization's native flagship products, as well as for partner applications.

Erik R.

Web Developer

Erik works both on the front- and back-end, improving site experience and assisting various teams—especially the graphics developers and journalists—as they tell their stories with rich data and interactives.


Back to top