Director, Sales Strategy

    • New York, NY


Our Strategy Team is the sales strategy and enablement arm of the Sales organization. Strategists are internal consultative resources enabling the Business Development (BDs) Team to identify and drive forward prospective business and surface incremental revenue.

The Director, Strategy will lead a small agile team of Senior Strategists/Strategists.  You will be responsible for developing and executing revenue driving initiatives in partnership with sellers and cross-functional stakeholders. You are passionate about storytelling and can put together compelling narratives; you can also coach the team to become effective storytellers.  You will become an expert on The Trade Desk’s platform, including capabilities, product features, and positioning in the broader advertising technology (AdTech) marketplace.  With that expertise, you will be responsible for owning the creation of sales collateral that explains technical concepts in a clear and concise manner. You are a strategic thinker, proactive, detail-oriented, and data-driven with an eye for curating client-facing materials. You lead by example and enjoy coaching using effective feedback, guidance, and mentorship. You are able to thrive in a dynamic, challenging environment and play a key role to sales leadership and BDs. You have a real passion for AdTech, big data, and playing an instrumental role in the future of advertising.


  • Partner with sellers, including regional leadership, on in-market narratives and bespoke pitch development for client-facing meetings, and project manage the entire process from start to finish
  • Collaborate with cross-functional stakeholders and manage the execution of reactive requests, including RFI proposals, to ensure accurate and customized responses that give The Trade Desk the best chance at winning new opportunities
  • Lead and coach an agile team on strategy creation and execution, media planning, and storytelling, and support its growth and development through hands-on management and mentorship
  • Anticipate the sales team’s need for content and intel by regularly meeting with BDs to understand their priorities and challenges
  • Become an internal consultant to members of the business team by understanding agency/advertiser challenges, regional/vertical/competitor dynamics, and The Trade Desk’s positioning in the marketplace
  • Continue to support the expansion of the overall Strategy Team with hiring, onboarding, and training new Strategists


  • At least 8-10 years of media planning, digital strategy, sales/corporate strategy or consulting experience (ideally working in ad tech, broader digital media industry, at a SaaS company, broadcaster, or consulting firm)
  • Experience leading small teams including demonstrated ability to successfully manage and coach team members
  • Knowledge of AdTech ecosystem and/or programmatic industry preferred; comfortable with online advertising metrics/KPIs
  • Strong relationship management skills, previous experience in building consensus across peers and leadership
  • Ability to think analytically, strategically, and tactically; formulate a cohesive narrative while storytelling in an effective and concise manner, utilizing a data-driven approach
  • Ability to work independently and be a self-starter, ambitious, and scrappy; deal well with ambiguity and take initiative and ownership to get the job done
  • Superior written and verbal communications skills, ability to articulate thoughts and ideas to internal and external stakeholders
  • Be a team player who leads discussions; share best practices and knowledge with others
  • Quick learner able to grasp new technology and product changes
  • Meticulous attention to detail and able to produce deliverables that are exceptional
  • Exceptional PowerPoint, Excel and Word skills
  • Bachelor’s Degree from a four-year university


The Trade Desk allows advertising buyers to easily and effectively target audiences across all channels and devices.

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