Growth Marketing - Paid Acquisition Strategist

The Muse—the fast-growing career destination that helps people figure out what they want to do with their life and succeed once they get there-is expanding its marketing team and looking for a Growth Marketing - Paid Acquisition Specialist to help grow our user base that’s seen by millions of people everyday.

How you’ll make an impact

  • You’ll be hyperfocused on our company’s audience goals and work with others on the marketing team and cross-functionally (product/engineering/content) to ensure that we are aligned to deliver predictable, scalable growth
  • You’ll take on our recently established paid user acquisition practice, bringing new perspective and continuously adapting our tactics to ensure we meet our audience goals within budget
  • You’ll geek out on your model that forecasts growth across paid and organic sources, and recommend appropriately ambitious audience-related targets for quarterly OKRs and annual goals
  • Every day you’ll monitor and tweak performance of your campaigns on paid social, paid search, content publishing networks, job referral networks, and retargeting networks (and potentially new sources we’re not even using yet!)
  • You’ll manage vendor relationships within all of our paid channels to get the most out of them and keep things running smoothly
  • You’ll develop a deep understanding of our core audience segments, where to find them, and how they behave
  • You’ll collaborate with our designer and copywriter to develop creative campaigns that will draw each core audience segment to The Muse and engage them with our content, features, and channels
  • You’ll hone our understanding of the economic value of a user for key segments and how much we should spend to attract them based on their intent and expected behavior

Why we’ll love you

  • You’re excited to develop creative campaigns to target The Muse’s core audience
  • You’ve owned a paid acquisition practice, from strategy to execution to optimization, including campaign development, ad creation, and reporting
  • You’ve developed sophisticated forecasting models and user attribution models
  • You’re an expert in SEM and/or paid social (extra credit for both)
  • You’re pro-active about lining up marketing and business goals and understand the importance of staying within budget
  • You’re results-oriented and will take the time to monitor and report on success
  • You enjoy cross-functional collaboration and can work closely with other Muse teams to develop campaigns, including Editorial, Engineering, Data Science, and Product
  • You have experience with programmatic bidding platforms and retargeting campaigns
  • You have working knowledge of SQL and basic scripting languages
  • You’re knowledgeable about SEO
  • You know that algorithms change all the time and stay up-to-date on industry knowledge
  • You’re passionate about analytics and have a knack for tracking strategies and finding trends

Why you’ll love us

  • Our team is phenomenal
  • Strict “no assholes” rule -- we enjoy working together
  • We invest in growing our people -- personally and professionally
  • You’ll be part of insane growth
  • You’ll have a major impact on a site that’s seen and beloved by millions of people

The Muse is your ultimate career destination, offering exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career paths. We believe that you can and should love your job--and be successful at it--and we want to help make that happen. Whether you're just starting out, changing career paths, or aiming for the C-suite, we've got everything you need to take charge of your career.

Meet Some of The Muse's Employees

Shlomo D.

Senior Full-Stack Engineer

Shlomo continually enhances The Muse's site by coding new features, creating new products, and collaborating with the rest of the Development Team to troubleshoot technical issues.

Mark W.

Sales Manager - Western North America

Mark manages the team responsible for all West Coast business—ensuring The Muse is always working with amazing companies that Musers will love.

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