Senior Manager, B2B Content Marketing

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In 15 countries around the world, our leading family of brands (The Knot, WeddingWire, Bodas, GigMasters, The Bump, How They Asked, Lasting, and more) inspire, inform, and celebrate our communities as they move through life’s milestones. From the proposal to creating a home, and starting a family together, we’re there for every step of the journey. Our couples and business partners depend on us. They're all in. So are we.

ABOUT THE ROLE AND OUR TEAM:

The Knot Worldwide B2B Marketing team is seeking a Senior Manager of B2B Educational Content. The team works hard to help local wedding pros across the country succeed in weddings through industry-leading products, education, events, and support. We’re looking for a roll-up-your-sleeves Senior Manager that is curious, enthusiastic, creative, a problem solver and above all, a team player.  Reporting to the VP of Marketing, this dynamic role touches all aspects of our industry and has direct oversight over the WeddingPro education strategy, high-profile ambassador program, content, channels, and strategic industry partnerships. This role will be a key player, working closely with the marketing team to develop new engaging content and experiences that bring our brand to life and help wedding pros grow. This is an ideal fit for a strategic content marketer who wants to impact brand perception and loyalty for a leading global lifestyle brand and is passionate about community building, networking, education, small businesses, and anyone who aspires to launch their own wedding industry gig in the future.

RESPONSIBILITIES:

  • Develop and successfully execute educational content program, activated through sold-out events, webinars, social, blog, sales support and more. Includes working closely with channel owners (Research Team, Events Team, marketing managers, etc) to bring the content to life.
  • Run influencer program (includes identifying influencers, developing a content strategy to highlight each unique pro, working with them all year long, and building on their relationships in the industry) to produce on-brand and high-quality educational content to grow our brand awareness and affinity across marketing channels.
  • Ongoing discovery of and building relationships with local and national associations to build strategic partnerships across the country and identify speaking and thought-leadership opportunities within. Manage the high performing team running our content channels.
  • Define and own success metrics tied to education, including sales revenue from events, social engagement, influencer program and association partnerships.
  • Oversee successful activation of educational content at event across the country.
  • Management of multiple employees, influencers, and contractors.
  • Learn new things. Seriously.   

SUCCESSFUL SR MANAGER, B2B EDUCATIONAL CONTENT CANDIDATES HAVE:

  • Bachelor’s Degree and minimum 10 years of relevant experience 
  • A passion for and demonstrated experience and executing a successful cross-channel content strategy
  • Experience managing a team of marketers
  • Ability to build influential industry relationships that will help to raise the level of our content
  • Customer Relationship/Engagement/Loyalty skillset
  • Experience consulting to small-medium sized businesses is a plus
  • Experience working in the wedding industry or directly with wedding pros preferred
  • Ability to build influential industry relationships that will help to raise the level of our content
  • Experience in event marketing production preferred, but not required
  • Effective multitasking, communication, and problem-solving skills with great attention to detail
  • Strong public speaking and presentation skills
  • Intermediate to advanced Keynote, PowerPoint, and Slides skills
  • Excited to travel to local market events to engage with business partners and educate

WHAT WE LOVE ABOUT YOU:

  • You deeply understand our users and put them at the center of everything you do. You aim to serve and delight them every day.
  • You are respectful and act with the highest integrity. If you see something that isn’t right, you say something.
  • You ask questions to understand a perspective and are comfortable respectfully challenging assumptions. You are not turned off by constructive conflict to get to the right answer.
  • You set clear ambitious goals. You anticipate obstacles, persevere, and are accountable for your commitments.
  • You aren’t afraid to challenge the status quo and know that there’s no such thing as failure if you learn from it.
  • You seek out feedback and never settle in your quest to grow and develop. By being here, you make our company stronger. 

WHAT YOU LOVE ABOUT US:

The Knot Worldwide offers a unique employee experience and we are deeply proud of our award-winning culture. From flexible vacation and generous parental leave benefits to promoting wellness and giving back to our community, we believe in happiness above all else—in and out of the office.

----

The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.


See Inside the Office of The Knot Worldwide

XO Group is a premier consumer Internet and media company devoted to weddings, pregnancy, and everything in-between. Its flagship brand, The Knot, guides couples through the wedding planning process, while its newlywed brands, The Nest and The Bump, provide inspiration for everyone’s post-wedding adventures. Through its trusted voice, mobile-first applications, and powerful media channels, XO Group empowers couples to navigate and enjoy life's biggest moments.


Back to top