Brand & Product Manager, Hair Care

We’ve kicked off the search for a Brand and Product Manager, Hair Care who will lead the development of the brand positioning and assortment architecture for our hair vertical within Honest Beauty. You will lead the life cycle brand vision including product research and ideation, go-to-market launch campaigns, continued vertical growth and development, and ongoing consumer research and analysis. You will be responsible for P&L for the vertical and its current and future portfolio of products.

 What you’ll do:

  • Exhibit full ownership of new product development from concept to launch in the hair vertical
  • Lead the vision and drive sustainable market share and profitable growth, based on in-depth competitive landscape and consumer insights
  • Partner with the product development team to lead the innovation strategy and product development for full size, sample size, set and seasonal products
  • Lead the vision for competitive product positioning to continually reinforce point of difference including assortment architecture, pricing and innovation pipeline
  • Develop category and product playbook including communication dossier, advertising guidelines, features and benefits (functional, technical and emotional), reason to believe, education priorities and competitive positioning
  • Lead the product and ingredient storytelling to amplify brand desirability and differentiation vs mass and prestige competition
  • Manage the current business and own the category vertical P&L, leading action planning and go-to-market strategies for new product launches
  • Develop and ensure execution of brand marketing and 360 degree marketing support calendar based on 12-month launch window
  • Define and develop trade marketing and promotional marketing tools including sampling, sets, GWP, displays and other consumer elements
  • Ensure executive and retailer buy-in along the new product development path

 You’ll love this job if you’re:

  • A critical thinker. Lead project management with impeccable attention to detail
  • Adaptable and ambitious. You will enthusiastically take on other assignments as needed to support your team!
  • Strong leader. Exhibit initiative and sense of urgency to drive to execution against goals, including on time launches and minimal variance vs. budget

 What you’ll need:

  • Bachelor’s degree
  • Minimum 3 years experience in a brand management, product/digital marketing or management consulting in the beauty/cosmetics space
  • Proven track record of building intelligent, data-driven, profit generating strategies
  • Proven track record of configuring, concepting and altering consumer product portfolios
  • Expert knowledge of communicating features, benefits and values to consumers
  • Team player with experience working with engineering, marketing, paid media and creative teams in a fast-paced, agile environment

 


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