Senior Manager, Licensing LATAM

The Senior Manager, Licensing - LATAM, based in Brazil, plays a critical role in driving the execution of the licensing strategy across the region, supporting the growth of a multi-million-dollar licensing business across Coca-Cola's portfolio of globally recognized brands.

This role combines strong commercial execution with strategic thinking, acting as a key partner to the Licensing Director to translate regional priorities into actionable plans, accelerate business development, and maximize performance with existing licensees. The position requires hands-on leadership in an in-house model, with direct ownership of partnerships, pipeline development, and business performance. This role reports into the Director, Licensing LATAM.

What You'll Do for Us

• Execute Latin America licensing strategy by translating strategic priorities into actionable country and category plans, ensuring alignment with licensing global objectives
• Drive business development efforts, supporting prospecting, partner evaluation, and pipeline prioritization across Latin America and different categories
• Manage key licensee relationships, acting as a primary point of contact to drive performance, growth, and long-term partnerships
• Lead business reviews and performance tracking, monitoring revenue, product pipelines, and retail execution, and identifying opportunities for expansion
• Lead end-to-end deal execution, partnering with Legal, Finance, and Quality & Compliance to ensure robust governance, completion of due diligence, and effective management of contracts and key milestones from agreement signature through product launch
• Partner with OU Marketing and Brand teams to identify and deliver Big Bets, ensuring licensing is fully integrated into brand strategies and campaigns
• Lead key regional projects, including Licensing Summits, business updates, and strategic presentations
• Leverage data and insights to track performance, identify trends, and recommend actions to optimize revenue and brand impact
• Build and maintain strong internal and external relationships, including global licensing teams, cross-functional partners, and licensees

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we're always innovating.
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
• Growth Culture: Be a protagonist of bringing to life Coca-Cola's new vision and organization.
• Entrepreneurial Environment: Be part of a fast-moving, collaborative team that values innovative thinking and bold approaches to building and managing partnerships.
• Growth & Development: Broaden your expertise in global licensing, partnerships, and market expansion while advancing your career in a dynamic, high-impact role.

• Bachelor's degree or equivalent professional experience
• Significant experience in licensing, brand management, business development, or related commercial roles
• Strong commercial expertise, with a solid understanding of retail dynamics and licensing business models
• Proven ability to manage partnerships and drive business performance
• Experience coordinating cross-functional stakeholders in a matrix organization
• Strong analytical capabilities, with ability to translate data into actionable insights
• Excellent communication, presentation, and influencing skills
• Ability to manage multiple priorities in a fast-paced, growth-oriented environment
• High level of ownership, accountability, and execution excellence
• Fluent in English; Spanish is a plus

• Solid experience in the licensing industry or consumer products industries in Brazil and Latin America
• Understanding of product development, manufacturing, and go-to-market processes
• Strong network within the licensing market, retail, or brand partnerships ecosystem