Director, Customer Marketing

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands - ensuring that each brand connects deeply with local consumers in ways that scale globally.

As Director, Customer Marketing - Convenience Retail - here's what you will do for us:

• Leads customer marketing for assigned customers
• Responsible for leading marketing by amplifying the category/brand plans and creating differentiated marketing/path to purchase platforms
• Responsible for engaging with customer team and leveraging our Collaborative Business Plans and Coca-Cola Customer Commitment
• Represents the category/brand platforms/programming/innovation to the customer and customer team
• Collaborate with Integrated Marketing team (IMX) and creative marketers/agency to enable irresistible customer marketing, as well as working with IMX Connected Commerce team to drive compelling omni-channel plans (via media/eComm/digital marketing/retail media)
• Build annual plans and long term (3-5 year) customer marketing platforms

• Bachelor's degree required; MBA or other graduate degree preferred
• 7 or more years of experience required, preferably in the consumer goods/beverages industry or sports business; 10 or more years preferred
• Experience leading and being part of cross-functional teams
• Customer marketing and omni-channel marketing experience
• Annual planning expertise, leveraging market trends and consumer/shopper insights
• Selling experience and collaborating for value
• Strong business acumen with the ability to utilize category insights, shopper insights and financial goals into planning

• Significant customer marketing, consumer/shopper insights, business analytics
• Digital, Social, eComm and Retail Media Network Knowledge & Experience
• Financial management experience
• Creative development experience inclusive of working with or for creative shopper agencies

• Inspire customer to engage in compelling and irresistible customer marketing platforms
• Senior level customer management skills
• Experience building, monitoring and implementing sales and marketing plans across customer
• Advanced strategic and creative thinking
• Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel, and customer needs, and turn this knowledge into action and results
• Previous Customer/Shopper/Region/Channel Management experience
• Strong business acumen with ability to influence across the internal organization and with the customer

• This role will communicate with the customer leadership and extensive customer functions (marketing, omni/digital, in-store, retail media, category, etc.)
• This role will internally collaborate with the category/brand leads, customer/sales leadership, connected commerce, and integrated marketing to then inspire our customers and system (I.e., OU's, Bottlers and Customers) with our category platforms
• Support alignment with bottlers and customer teams to win with key category initiatives

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.
• Expansive & Diverse Customers: We focus on a diversified and broad range of customers each day.
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.